Starry Blue Brilliance

Masterpiece communications


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Show business value of communication

An effective communication program can help increase business performance. In this article, James Shaffer, IABC Fellow, thought leader and consultant, explains how to show business value through communication. http://bit.ly/16Adxy6

Article published in IABC Communication World, September 2013.


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Capture big ideas efficiently

To follow-up on yesterday’s post, here’s a short video about Tony Buzan’s mind mapping technique. Use this highly visual and creative method to efficiently capture the big ideas that will help you and your organizations succeed. http://bit.ly/1fzpTOU


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It’s about sharing success

Ideas are the foundation of success. This timeless concept was best expressed by a Deutsche Bank advertisement in the Wall Street Journal in April 2001 that proclaimed: “Ideas are capital. The rest is just money.”

Sharing ideas about corporate communication best practices will help us create and carry out highly effective communication plans and programs to support our organization’s continued success.

The work of my favorite artist, Vincent Van Gogh, inspired the name for this blog. The header is a partial photo of one of his most well-known masterpieces, “Starry Night.”

As Van Gogh said, “Great things are not done by impulse, but by a series of small things brought together.” (www.goodreads.com). We can succeed together by creating and sharing ideas, one inspiration after another, until they form a collective “masterpiece” of corporate communication best practices known as Starry Blue Brilliance.