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Measure What Matters with a Communication Scorecard

An effective measurement method supports a successful communication program. A communication scorecard can help you efficiently measure, track and show the results of your communication efforts.

For many years, I’ve used a highly successful measurement method and communication scorecard developed by Bill Quirke, Managing Director of Synopsis, at www.synopsisonline.com.

The attached slides from his presentation, “Gaining Bottom Line Impact from the Communication Audit” explain this method. I am grateful to Bill for giving his approval to share this information with you. Be sure to check out the chapter on measurement in his book “Making the Connections: Using Internal Communication to Turn Strategy into Action.”

Communication Measurement_Bill Quirke

I developed the attached communication scorecard (modeled after Bill’s template in the last slide of his presentation) for measuring the effectiveness of our integration communication program following an acquisition.

Integration Communication Scorecard_Peggy Bieniek ABC

What are some of the ways you measure your communication programs?


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Template for Creating a Vision

Create a vision of success for you, your teams and your organization. The attached template published by the American Society for Training & Development can help you create a vision to inspire higher levels of engagement, productivity, business performance and communication.

Creating A Vision Job Aid Page 1

Creating A Vision Job Aid Page 2


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Template for Storytelling

Storytelling is a compelling and effective way to engage employees. The attached template published by the American Society for Training & Development can help you identify, create and track your organization’s stories. Once you uncover and document key stories, you can use them to support your communication strategy.

Storytelling Job Aid


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Template for Change Management Planning

Before you can begin to manage your organization’s change efforts, you must first focus on the plan to make this change successful. The attached Change Management Planning Job Aid published by the American Society for Training & Development will help you design an effective change management strategy for your organization.

Change Management Job Aid Page 1

Change Management Job Aid Page 2