Starry Blue Brilliance

Masterpiece communications

Template for Storytelling


Storytelling is a compelling and effective way to engage employees. The attached template published by the American Society for Training & Development can help you identify, create and track your organization’s stories. Once you uncover and document key stories, you can use them to support your communication strategy.

Storytelling Job Aid


Author: plbieniekabc

I'm dedicated to growing your business legacy through strategic planning, collaborative brand building, and multi-media content creation and marketing. Contact me to create masterpiece communications for lasting impressions.

5 thoughts on “Template for Storytelling

  1. Hi Peggy. I’m a real advocate of storytelling as a strategy not only in employee engagement and performance improvement, but in channel, sales and customer engagement. Think this simple storytelling job aid could be a very effective tool to “institutionalizing” stories. Thanks for sharing.

    • Hi Ric,
      Thank you for your feedback, connecting with me on LinkedIn and reblogging my post on your website. I really appreciate that! I’m following your website too.


      Peggy Bieniek, ABC

  2. Pingback: Every Great Intranet Reveals a Great Story | Starry Blue Brilliance

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