Storytelling is a compelling and effective way to engage employees. The attached template published by the American Society for Training & Development can help you identify, create and track your organization’s stories. Once you uncover and document key stories, you can use them to support your communication strategy.
Starry Blue Brilliance 
October 14, 2013 at 12:39 pm
Hi Peggy. I’m a real advocate of storytelling as a strategy not only in employee engagement and performance improvement, but in channel, sales and customer engagement. Think this simple storytelling job aid could be a very effective tool to “institutionalizing” stories. Thanks for sharing.
October 18, 2013 at 5:48 pm
Hi Ric,
Thank you for your feedback, connecting with me on LinkedIn and reblogging my post on your website. I really appreciate that! I’m following your website too.
Sincerely,
Peggy Bieniek, ABC
October 14, 2013 at 1:19 pm
Reblogged this on Engaging B2B Content.
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