If you take your own photos, you’ll want to read “Telling Stories” by Phil Douglis, ABC, IABC Fellow and a master of visual storytelling. In his article from IABC’s Communication World, Phil shows you how to engage your audiences and draw them into your story to help them develop a deeper understanding of your organization. For more inspiration on visual storytelling, check out Phil’s “cyberbook” of photo galleries at http://www.pbase.com/pnd1
How do you incorporate visual storytelling into your organizational communication?
Photo: BMW Welt, Munich, Germany. Diego Delso, Wikimedia Commons, License CC-BY-SA 3.0
We are the heroes of our own great stories. This Storytelling Job Aid published by the American Society for Training & Development can help you effectively identify, create, deliver and track your stories. Once you uncover and document key stories, they will become the heart and soul of your organization’s brand identity.
Photo: Macau Science Center, Macau, China. Diego Delso, Wikimedia Commons, License CC-BY-SA 3.0
“After nourishment, shelter and companionship, stories are the thing we need most in the world.” – Philip Pullman, educator and writer, http://www.philip-pullman.com
Although storytelling is certainly not a new concept, it has emerged in recent years as the key to strategic communication programs. Many communication experts like Park Howell, http://parkhowell.com/, have learned how to successfully harness the power of a story for their organizations. For 18 years, Park has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ. He and the agency’s sustainable marketing work have been recognized in many publications.
In this video of Park’s presentation, AzBAS Presentation_Park Howell_Storytelling, you’ll learn how to tell compelling stories about your organization or brand. You’ll also learn something about your own life as Park describes “The Hero’s Journey” by the legendary mythologist, Joseph Campbell.
2014 promises to be a brilliant new year for learning, sharing and implementing best practices in communication. Each month, we’ll focus on a different topic to support your continued quest for timely, relevant and successful communication programs.
January’s topic is storytelling. This week, you’ll learn how to kick your internal communication program into high gear this year through the use of strategic storytelling.
As you’re getting started with your storytelling strategy, keep in mind that “the beginning is perhaps more difficult than anything else, but keep heart, it will turn out all right.” – Vincent Van Gogh (www.goodreads.com)