Starry Blue Brilliance

Masterpiece communications

What’s Your Story?

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Photo: Macau Science Center, Macau, China. Diego Delso, Wikimedia Commons, License CC-BY-SA 3.0

Photo: Macau Science Center, Macau, China. Diego Delso, Wikimedia Commons, License CC-BY-SA 3.0

“After nourishment, shelter and companionship, stories are the thing we need most in the world.” – Philip Pullman, educator and writer, http://www.philip-pullman.com

Although storytelling is certainly not a new concept, it has emerged in recent years as the key to strategic communication programs. Many communication experts like Park Howell, http://parkhowell.com/, have learned how to successfully harness the power of a story for their organizations. For 18 years, Park has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ. He and the agency’s sustainable marketing work have been recognized in many publications.

In this video of Park’s presentation, AzBAS Presentation_Park Howell_Storytelling, you’ll learn how to tell compelling stories about your organization or brand. You’ll also learn something about your own life as Park describes “The Hero’s Journey” by the legendary mythologist, Joseph Campbell.

Everyone has a story to tell. What’s your story?

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Author: plbieniekabc

I'm dedicated to growing your business legacy through strategic planning, collaborative brand building, and multi-media content creation and marketing. I'm an Accredited Business Communicator with 20 years of experience in creating best practice communication programs for corporate environments. My diverse industry expertise includes real estate, relocation, financial services, healthcare, manufacturing, automotive, IT, casino, and tourism/travel/hospitality. Contact me to create masterpiece communications for lasting impressions.

One thought on “What’s Your Story?

  1. Agree!
    Stories are a compelling way to gain the hearts and minds of people …
    Good example are the scriptures !…

    Best

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