Starry Blue Brilliance

Masterpiece communications

Story Creating Tools Help You Build Meaningful Connections

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Photo: BMW Welt, Munich, Germany. Diego Delso, Wikimedia Commons, License CC-BY-SA 3.0

Photo: BMW Welt, Munich, Germany. Diego Delso, Wikimedia Commons, License CC-BY-SA 3.0

We are the heroes of our own great stories. This Storytelling Job Aid published by the American Society for Training & Development can help you effectively identify, create, deliver and track your stories. Once you uncover and document key stories, they will become the heart and soul of your organization’s brand identity.

Communication expert Park Howell, http://parkhowell.com/, owner and chief storyteller of Park&Co, shares these additional resources to help you create powerful stories for meaningful connections: http://parkhowell.com/storytelling-for-green-advertising-marketing-and-sustainability/how-not-to-become-an-mba-zombie

What are some resources you’ve found helpful to effectively share your organization’s stories?

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Author: plbieniekabc

I'm dedicated to growing your business legacy through strategic planning, collaborative brand building, and multi-media content creation and marketing. I'm an Accredited Business Communicator with 20 years of experience in creating best practice communication programs for corporate environments. My diverse industry expertise includes real estate, relocation, financial services, healthcare, manufacturing, automotive, IT, casino, and tourism/travel/hospitality. Contact me to create masterpiece communications for lasting impressions.

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