We are the heroes of our own great stories. This Storytelling Job Aid published by the American Society for Training & Development can help you effectively identify, create, deliver and track your stories. Once you uncover and document key stories, they will become the heart and soul of your organization’s brand identity.
Communication expert Park Howell, http://parkhowell.com/, owner and chief storyteller of Park&Co, shares these additional resources to help you create powerful stories for meaningful connections: http://parkhowell.com/storytelling-for-green-advertising-marketing-and-sustainability/how-not-to-become-an-mba-zombie
What are some resources you’ve found helpful to effectively share your organization’s stories?