Starry Blue Brilliance

Masterpiece communications


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What do Hashtags, Speeches and Intranets Have in Common?

Wanaka_(8326144391)Photo by paul bica

Answer: Interaction, collaboration and engagement.

Here are some creative ideas to use as “springboards” for launching new communication programs that will encourage interaction, collaboration and engagement with your internal and external audiences:

What are some resources you’ve discovered that transformed your communication programs with interaction, collaboration and engagement?

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Never Underestimate the Long and Winding Road

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Photo: Dawn in the Ai-Petri Yaila nature reserve (zakaznik) by Krasnickaja Katya, http://commons.wikimedia.org

My son Chris is graduating from high school today. I want to let him know how proud I am of him for this huge accomplishment, yet it’s hard to put into words my feelings of joy and excitement.

Just five months ago, we were celebrating his 18th birthday, and like now, I was struggling to find some inspirational words of wisdom to pass along to him. Thank goodness for Hallmark, as I found the perfect card for him and shared it with you on my December 23, 2013 post.

Are you or your family or friends celebrating a graduation? If so, congratulations! Here is some graduation advice to pass along or to inspire yourself for this grand and joyous occasion:

I’d also like to share with you the words from Chris’ graduation card, courtesy of Hallmark:

“Never underestimate all the wonderful things you’re capable of, the impact of your dreams and ideas, your uniqueness, and all you have to offer the world. Never underestimate the special person you are now and the one you have the power to become.”

Congratulations Chris! You are my inspiration as we continue to travel on the long and winding road together.


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Building a Better Blog One Week at a Time

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Photo by paul bica

When I launched Starry Blue Brilliance last September, I promised myself I would continue to learn how to make this blog even better for all of us, week by week. Thanks to your loyal following and sharing of my blog, I stay focused on fulfilling that promise.

Here are three articles that are helping me pursue blogging “brilliance:”

Please share your ideas on topics or people you’d like to see featured. You are my inspiration to continue the masterpiece we’ve collectively created on Starry Blue Brilliance.

“For my part I know nothing with any certainty, but the sight of the stars makes me dream.” – Vincent Van Gogh


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How to Move Brands Faster and Longer in the Social Media Era

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Photo by paul bica

With new social media networks and platforms emerging almost every day, organizations must efficiently engage customers while delivering a cohesive experience that drives customer loyalty. During the Total Customer Experience Leaders Summit earlier this month, Nestor Portillo, Director, Social Communities and Customer Experience at Microsoft, shared why customer experience is key to make the content viral and engaging.

Customers in the social media era are in control and are setting companies’ agendas. They:

  • Trust in advice made by online acquaintances and strangers
  • Read and create product reviews, product rankings and blog posts
  • Want to provide feedback about the product, brand and the service
  • Seek support to connect with like-minded peers


To move brands faster and longer in the social media era, Nestor contends that organizations must provide a consistent experience across all social media platforms. It should be successful, effortless and quick.

Most importantly, organizations must have a game plan that supports the customer journey by:

  • Considering the different ways people learn
  • Pivoting on experience and products
  • Delivering an emotional hook


This game plan must also include a community that:

  • Is healthy and is not intimidating
  • Provides a framework for user-generated content and word-of-mouth triggers
  • Adds authenticity to help establish brand trust


Following this model will lead your customers to buy more, use more, consume more and tell and share more.