Starry Blue Brilliance

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How to Help Your Employees Live the Brand Life

1024px-Chicago_(2550958185)Photo: Chicago evening skyline, Bert Kaufmann, Roermond, Netherlands, http://commons.wikimedia.org

“To win in the marketplace you must first win in the workplace.” – Doug Conant, former CEO of Campbell’s Soup

Your employees are the face of your brand. They are building customer relationships and delivering on your brand promise. In your customers’ minds, your employees are your brand.

It makes sense then for organizations to invest substantial time and effort into transforming their employees into brand ambassadors, helping them to “live the brand life.”

Not sure where to begin? “8 Steps to Turn Staffers into Online Brand Ambassadors” by Courtney Howell will help get you started.

In the meantime, register for the 2014 Intranet & Digital Workplace Summit, July 29-31, to learn more about employee engagement and creating brand ambassadors.

While you’re there, be sure to check out “Using Your Employees’ Voices to Break Down Silos, Nuture Brand Ambassadors and Achieve Your Strategic Objectives through Internal Digital Communications” presented by Hassaan Basit, Director, Communications & Marketing, Conservation Halton. Learn how to leverage your internal digital communication tools to help you:

  • Identify your employee brand using your company’s owned media, including an intranet platform to strike up a conversation with your employees, define your employee brand and increase engagement
  • Identify and promote internal brand champions, people who will sign your pledge and motivate others to do the same
  • Reconcile your differences, unique challenges and diverse skills, with common objectives
  • Create a strategic communications plan for your organization that becomes a living document, embraced by all and aligned with personal, departmental and corporate goals

How are you helping your employees to “live the brand?”


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Create This Critical Intranet Content for Your Organization’s Success

1024px-2003-08-22_Chicago_skyline_from_Olive_Park_BeachPhoto: Chicago skyline viewed from Olive Park Beach, Ildar Sagdejev, http://commons.wikimedia.org

A highly effective intranet makes it easier for employees to do their jobs, which means increased productivity, collaboration, engagement and profitability for your organization.

Use “9 Types of Content Every Intranet Should Have” by Andrew Wright as your checklist to build or improve upon your organization’s intranet.

For a light-hearted

To learn more about transforming your intranet and the way your employees communicate, register for the 2014 Intranet & Digital Workplace Summit, July 29-31 in Chicago, Illinois.

While you’re there, be sure to check out “Building and Launching a Global Intranet on a Shoestring Budget” presented by JoEllen Saeli-Lane, Director of Internal Communications for Care USA. In this session you will learn how to:

  • Create a platform that is accessible to staff in low-bandwidth areas and on all mobile devices and browsers
  • Determine the critical factors to success on a tight budget
  • Create a global governance structure

What features of your organization’s intranet do your employees find relevant and use the most?


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Use Storytelling to Transform Your Intranet and Your Organization

Pop_transformation_(1444124191)_1024Photo: Feliciano Guimarães from Guimarães, Portugal

Great stories can help you:

  • Create meaningful connections with your employees
  • Transform your intranet into a key collaboration and idea platform
  • Improve your organization’s productivity and profitability

Need some inspiration on why and how to tell great stories? Read “Three Tips to Telling a Persuasive Story” by ePals CEO Katya Andresen.

To learn more about how to increase collaboration and employee engagement to drive business results, register for the 2014 Intranet & Digital Workplace Summit.

While you’re there, be sure to check out “How to Use Your Digital Workplace to Drive Collaboration, Build Trust and Transform the Way You Communicate” presented by James Warda, Chris Catania and Steve Cohen of the Corporate Communications team at Walgreen Co.

The Walgreen’s story will help you understand how to:

  • Build (and sustain) the business case for an enterprise social network
  • Give employees a place where they can become better informed, connected and engaged
  • Build partnerships across the company, which is vital to the success of any intranet initiative
  • Focus on key metrics to measure the success of your intranet

How does your organization’s intranet incorporate storytelling?


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What Drives Successful Social Intranet Adoption?

1024px-TransformationPhoto: A night shot of The Transformation Artwork in BGC by h.abanil, http://commons.wikimedia.org

A relevant and engaging intranet is just the tip of the iceberg for an organization’s digital workplace. It’s important to realize though that just because you build it, doesn’t mean your employees will use it.

How can you help ensure your employees will use your organization’s intranet as they collaborate and share ideas? Start by reading “Six Variables of Social Intranet Adoption” by Dom Crincoli.

To learn more about transforming your intranet into a key collaboration and idea platform your employees will use, register for the 2014 Intranet & Digital Workplace Summit.

While you’re there, be sure to check out “Journey to a Social Workforce: How to Drive Culture Change through Enterprise Social Network Adoption and Engagement” presented by Lonya French, Manager, Intranet & Community Management, Pitney Bowes.

How is your organization’s intranet transforming your digital workplace?

 


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Join Me for the 2014 Intranet and Digital Workplace Summit

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Join me July 29-31 in Chicago, Illinois for the 2014 Intranet & Digital Workplace Summit sponsored by the Advanced Learning Institute. As a guest blogger, I will share highlights before, during and after the Summit.

I’m excited about the prospect of attending this event with you and your colleagues. Together we can learn more about reinventing our intranets and creating digital workplaces that drive productivity, innovation and measurable business results, including:

  • Fueling strategic thinking on a global intranet: leveraging our digital environments to drive efficiencies and a one-company culture
  • Bringing digital employee engagement and collaboration to mobile and field-based employees
  • Developing a digital governance network
  • Understanding and demonstrating the business impact of the digital workplace on our organizations
  • Aligning our digital workplaces with our business strategies
  • Understanding the new role of SharePoint and Office 365 in our digital workplaces
  • Driving culture change through enterprise social network adoption and engagement
  • Integrating social, mobile and video tools to evolve our traditional intranets

Please share this information with those who might be interested in attending this event. I will post event highlights daily during this timeframe on Starry Blue Brilliance. Be sure to check it out!

In the meantime, watch for my pre-event posts on LinkedIn, Twitter, Google+ and Starry Blue Brilliance, and please share with your networks. Let’s keep the conversations going!

Thank you very much for your continued support. I’m very excited about this opportunity!