Photo: Lightning over the Isle of Dogs in London by mattbuck. This file is licensed under the Creative Commons Attribution-Share Alike 4.0 International license.

“We are drowning in information but starved for knowledge.” – John Naisbitt, American author and public speaker in futures studies

To succeed in the new media landscape, we must focus on enhancing our skills to turn information into knowledge.

Here are two posts to help you learn more about marketing to generations and big data, which will continue to drive the new media landscape:

• “Shedding Some Light on Marketing to Generations”
• “What You Can Learn from Big Data”

Learn more about these critical areas and much more. Join me Feb. 1-3 in Fort Lauderdale, Florida for the Institute for International Research’s Media Insights & Engagement Conference. Together we’ll learn about the future of media, new media disruptors and partnerships for success.

Dubbed “the Golden Globes of the media industry” by Tom Ziangas, SVP, Research, AMC Networks  Inc., this three-day event will set you on course to navigate the new media landscape of 2016.

Please share this information with your networks. The Twitter hashtag is #MediaInsights16.

In the meantime, watch for my conference posts on The Market Research Event Blog, LinkedIn, Twitter, Google+ and Starry Blue Brilliance.

See you there next week!