Starry Blue Brilliance

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Take a Fresh Look at Your Internal Branding

White Blossoms“Just imagine becoming the way you used to be as a very young child, before you understood the meaning of any word, before opinions took over your mind. The real you is loving, joyful, and free. The real you is just like a flower, just like the wind, just like the ocean, just like the sun.” – Don Miguel Ruiz, author and teacher

The “real you” should be authentic. So should your brand. It’s time to take a fresh look at your internal brand. Reinvent to become an authentic and inspired brand leader.

Join me April 19-21 at the beautiful FireSky Resort & Spa in Scottsdale, Arizona for the Advanced Learning Institute’s “Strategic Internal Branding” Conference. Together we’ll learn about using authentic internal branding communications to create brand champions, build culture and engage employees to live and deliver on the brand promise.

Here’s a peek at a few of the presentations and speakers:

  • “Learning to Rebrand Your Company from the Inside Out” by Shannon Smith, Director, Employer Branding, Intel
  • “Using Videos and Education to Increase Employee Brand Engagement and Build a Strong, Consistent Brand” by Joe Pantigoso, Senior Director, Global Brand, SAP
  • “Enhance Your Employee Experience through New Technologies that Align with your Organization and Communication Campaign Goals” by Chuck Gose, Founder and Host, ICology

Since I’m a conference supporter, just mention Starry Blue Brilliance when you register to receive a $200 discount. 🙂

Please share this information with your networks. The Twitter hashtag is #ALI_IntBranding.

In the meantime, watch for my conference posts on LinkedIn, Twitter, Google+ and Starry Blue Brilliance.

Looking forward to attending this event with you!


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Common Sense Isn’t Always Common Practice

Clock with words

This is an enlightening concept discussed during a storytelling workshop presented by William Greenwald, Founder and Chief Neuroleaderologist, Windsor Leadership Group, at this month’s Media Insights & Engagement Conference.

It should be a “no-brainer” to use common sense. But it’s obvious that’s not what’s happening. See what I mean as you read about these media trends. How could common sense be applied to resolve each of these challenges?

To be successful in our personal and professional lives, we must use common sense, especially as it relates to human interaction and relationship building. We must give meaning to our content to foster understanding.

After all, isn’t that common sense?


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Learn from the Navigators of the New Media Landscape

imageI returned from the Media Insights & Engagement Conference refreshed from the Florida weather with an enlightened perspective of the new media landscape.

Not only did I learn about the industry’s successes and challenges from expert navigators of this landscape, their insights also provided these important lessons:

It’s my first year attending and blogging for this highly interactive and engaging media industry event. I look forward to next year’s conference!

Thanks to Rachel McDonald, Senior Conference Producer and Amanda Ciccatelli, Social Media Strategist for inviting me and for producing and promoting an outstanding conference.

Special thanks to my wonderful friends Gustavo and Betty Higuera for their generous hospitality.

Stay tuned for more highlights from the Media Insights & Engagement conference!