Collaboration is what ties culture and best practices together.

Mobile is a best practice for employee and customer communication, but in “Infographic: Why Every Organization Should be Using Mobile,” Text Marketer reports that “unbelievably, there are still some people out there who still think mobile is a fad and are still not using it to market their business!”

In my profile of Chris Dornfeld, President and Co-founder of Bonfyre, he explained that “people to people communication is where engagement, trust, collaboration, empowerment, sentiment and innovation are all affected the most. A social mobile platform like Bonfyre is specifically and uniquely designed to support people to people communication – the source of company culture.”

Learn more about the benefits of mobile communication platforms as Chris Dornfeld and Jennifer Pruett, Director, HR Communications, Express Scripts, present “Leveraging Social & Mobile Communications Internally to Build Community, Camaraderie and Culture” at the Strategic Internal Branding Conference, April 19-21 in Scottsdale, Arizona.

With a workforce of over 28,000, spanning across 80 communities around the country, Express Scripts supports employees’ efforts to help shape and champion a changing and robust culture. During their presentation, Chris and Jennifer will share how social and mobile internal communications are catalysts for culture change and community building, and how to:

• Implement social-based communication tools in the workplace
• Pull data from social communications to provide key HR insights and intelligence
• Engage employees where they are, on their time, based on their interests, to transform and build culture

Register for the Strategic Internal Branding Conference. Together we’ll learn about using authentic internal branding communications to create brand champions, build culture and engage employees to live and deliver on the brand promise.

Since I’m a conference supporter, just mention Starry Blue Brilliance when you register to receive a $200 discount. 🙂

Please share this information with your networks. The Twitter hashtag is #ALI_IntBranding.