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Category Archives: Media Insights & Engagement 2016


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Common Sense Isn’t Always Common Practice

Clock with words

This is an enlightening concept discussed during a storytelling workshop presented by William Greenwald, Founder and Chief Neuroleaderologist, Windsor Leadership Group, at this month’s Media Insights & Engagement Conference.

It should be a “no-brainer” to use common sense. But it’s obvious that’s not what’s happening. See what I mean as you read about these media trends. How could common sense be applied to resolve each of these challenges?

To be successful in our personal and professional lives, we must use common sense, especially as it relates to human interaction and relationship building. We must give meaning to our content to foster understanding.

After all, isn’t that common sense?

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Learn from the Navigators of the New Media Landscape

imageI returned from the Media Insights & Engagement Conference refreshed from the Florida weather with an enlightened perspective of the new media landscape.

Not only did I learn about the industry’s successes and challenges from expert navigators of this landscape, their insights also provided these important lessons:

It’s my first year attending and blogging for this highly interactive and engaging media industry event. I look forward to next year’s conference!

Thanks to Rachel McDonald, Senior Conference Producer and Amanda Ciccatelli, Social Media Strategist for inviting me and for producing and promoting an outstanding conference.

Special thanks to my wonderful friends Gustavo and Betty Higuera for their generous hospitality.

Stay tuned for more highlights from the Media Insights & Engagement conference!

 

 

 


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Are You Riding the Wave of Media Transformation or Drowning in it?

Ocean wavePhoto: The wake after the ferry to Fanø, Denmark by Malene Thyssen. This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license.

“Content is fire, social media is gasoline.” – Jay Baer, American marketing consultant, speaker and author

Social media transforms everything and everybody it touches. Once the wave of transformation hits, our world is never the same again.

Social media continues to transform traditional media like television and music videos. Here are two posts that explain the impact of this transformation on all of us.

Learn more about how social media continues to shape the new media landscape. Join me Feb. 1-3 in Fort Lauderdale, Florida for the Institute for International Research’s Media Insights & Engagement Conference. Together we’ll learn about the future of media, new media disruptors and partnerships for success.

Dubbed “the Golden Globes of the media industry” by Tom Ziangas, SVP, Research, AMC Networks  Inc., this three-day event will set you on course to navigate the new media landscape of 2016.

Please share this information with your networks. The Twitter hashtag is #MediaInsights16.

In the meantime, watch for my conference posts on The Market Research Event Blog, LinkedIn, Twitter, Google+ and Starry Blue Brilliance.

See you there next week!


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Make the Human Connection with Your Brand

London EyePhoto: The London Eye, viewed from the rear. By Diliff. This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license.

“The greatest technology in the world hasn’t replaced the ultimate relationship building tool between a customer and a business: the human touch.” – Shep Hyken, customer service expert, author and speaker

Here are two posts to help you build and maintain a human connection with your brand:

Learn more about more making meaningful connections with your customers. Join me Feb. 1-3 in Fort Lauderdale, Florida for the Institute for International Research’s Media Insights & Engagement Conference. Together we’ll learn about the future of media, new media disruptors and partnerships for success.

Dubbed “the Golden Globes of the media industry” by Tom Ziangas, SVP, Research, AMC Networks  Inc., this three-day event will set you on course to navigate the new media landscape of 2016.

Please share this information with your networks. The Twitter hashtag is #MediaInsights16.

In the meantime, watch for my conference posts on The Market Research Event Blog, LinkedIn, Twitter, Google+ and Starry Blue Brilliance.

See you there next week!


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What Drives the New Media Landscape?

Lightning Over LondonPhoto: Lightning over the Isle of Dogs in London by mattbuck. This file is licensed under the Creative Commons Attribution-Share Alike 4.0 International license.

“We are drowning in information but starved for knowledge.” – John Naisbitt, American author and public speaker in futures studies

To succeed in the new media landscape, we must focus on enhancing our skills to turn information into knowledge.

Here are two posts to help you learn more about marketing to generations and big data, which will continue to drive the new media landscape:

Learn more about these critical areas and much more. Join me Feb. 1-3 in Fort Lauderdale, Florida for the Institute for International Research’s Media Insights & Engagement Conference. Together we’ll learn about the future of media, new media disruptors and partnerships for success.

Dubbed “the Golden Globes of the media industry” by Tom Ziangas, SVP, Research, AMC Networks  Inc., this three-day event will set you on course to navigate the new media landscape of 2016.

Please share this information with your networks. The Twitter hashtag is #MediaInsights16.

In the meantime, watch for my conference posts on The Market Research Event Blog, LinkedIn, Twitter, Google+ and Starry Blue Brilliance.

See you there next week!


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How to Tell Your Story in a New Media Landscape

Cambridge SunsetPhoto: Sunset over the River Cam in Cambridge by Andrew Dunn. This file is licensed under the Creative Commons Attribution-Share Alike 2.0 Generic license.

“In the end, we’ll all become stories.” – Margaret Atwood, Canadian poet, novelist, literary critic, essayist and environmental activist

Storytelling is at the heart of our existence. That’s why it’s such a powerful way of communicating. Here are two posts to help you tell your story in a new media landscape:

Learn more about storytelling, audience engagement, content development and more. Join me Feb. 1-3 in Fort Lauderdale, Florida for the Institute for International Research’s Media Insights & Engagement Conference. Together we’ll learn about the future of media, new media disruptors and partnerships for success.

Dubbed “the Golden Globes of the media industry” by Tom Ziangas, SVP, Research, AMC Networks  Inc., this three-day event will set you on course to navigate the new media landscape of 2016.

Please share this information with your networks. The Twitter hashtag is #MediaInsights16.

In the meantime, watch for my conference posts on The Market Research Event Blog, LinkedIn, Twitter, Google+ and Starry Blue Brilliance.

I’m looking forward to attending this event with you!


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How to Stay Ahead of Media Disruption in 2016

Beach at Fort Lauderdale, FloridaPhoto: Fort Lauderdale beach on July 4, 2014 by JTOcchialini. This file is licensed under the Creative Commons Attribution 2.0 Generic license.

Happy New Year! Welcome to 2016. Another year of challenges in a new world of media.

New media products, channels and platforms continue to emerge. How do we stay ahead of this disruption as we strive to engage and stay relevant?

Join me Feb. 1-3 in Fort Lauderdale, Florida for the Institute for International Research’s Media Insights & Engagement Conference. Together we’ll learn about the future of media, new media disruptors and partnerships for success.

This year’s theme, “Embracing a New Paradigm: The Year of Multi-Cultural, Multi-Generational & Multi-Platform,” supports a dynamic format and keynote speakers to help you stay relevant in audience engagement, content development and new standards of measurement.

Dubbed “the Golden Globes of the media industry” by Tom Ziangas, SVP, Research, AMC Networks  Inc., this three-day event will set you on course to navigate the new media landscape of 2016.

Please share this information with your networks. The Twitter hashtag is #MediaInsights16.

In the meantime, watch for my conference posts on The Market Research Event Blog, LinkedIn, Twitter, Google+ and Starry Blue Brilliance.

Thank you very much for your continued support and readership. I’m looking forward to attending this event with you!