Starry Blue Brilliance

Masterpiece communications

Resources

Internal Communication

ICKollectif , a collaborative effort with IABC/Montreal that brings together the most comprehensive internal communication (IC) resources and content under one roof.

Blogs

Fuse in Focus

The Market Research Blog

Front End of Innovation Blog

Books

Click the links to read my reviews on Amazon.

Blogging

  • Blog Inc. by Joy Deangdeelert Cho

Branding/Marketing

  • A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century by Scott Bedbury with Stephen Fenichell
  • All Marketers Are Liars by Seth Godin
  • Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements by Robbin Phillips, Greg Cordell, Geno Church and Spike Jones
  • The Origin of Brands by Al & Laura Ries
  • Positioning: The Battle for Your Mind by Al Ries and Jack Trout
  • Pour Your Heart Into It by Howard Schultz and Dori Jones Yang

Communication Planning

  • Managing the Communication Function by Diane Gayeski, Ph.D.

Communication Theory

  • Understanding Media: The Extensions of Man by Marshall McLuhan

Creative Thinking

  • Hyperthinking by Philip Weiss
  • Mind Mapping for Dummies by Florian Rustler
  • Six Thinking Hats by Edward de Bono
  • Word Craft by Alex Frankel

Customer Service

  • Be Our Guest: Perfecting the Art of Customer Service by Disney Institute

Data Visualization

  • Envisioning Information by Edward Tufte

Employee Engagement

  • Maximizing Internal Communication: Strategies to Turn Heads, Win Hearts, Engage Employees and Get Results by Paul Barton, ABC
  • Punching In: The Unauthorized Adventures of a Front-Line Employee by Alex Frankel

Innovation

  • Midnight Lunch: The 4 Phases of Team Collaboration Success from Thomas Edison’s Lab by Sarah Miller Caldicott

Learning/Brain Research

  • Brain Rules: 12 Principles for Surviving and Thriving at Work, Home and School by John Medina
  • Distracted by Maggie Jackson

Six Sigma

  • The Six Sigma Way: How GE, Motorola, and Other Top Companies are Honing Their Performance by Peter S. Pande, Robert P. Neuman and Roland R. Cavanagh

Social Media

Storytelling

  • StoryBranding: Creating Standout Brands Through the Power of Story by Jim Signorelli

Writing/Blogging

  • Born to Blog: Building Your Blog for Personal and Business Success Once Post at a Time by Mark W. Schaefer and Standford A. Smith
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One thought on “Resources

  1. Pingback: Create Your Social Media Masterpiece with The Art of Social Media | Starry Blue Brilliance

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