Starry Blue Brilliance

Masterpiece communications

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Why Collaboration is Good for Your IT Career

light-bulbs-918581_1280Photo: Pixabay

Actually, collaboration is good for everyone’s career, but in this post, I’m highlighting how collaboration can support a stellar IT career.

In yesterday’s post, “This Collaboration Idea Will Move You and IT to Greater Business Success,” I shared ideas on how collaboration helps everyone succeed, especially when incorporating IT into the strategic business conversation.

The #1 tip for IT professionals (or anyone) to advance their career as described in “3 Ways to Advance Your IT Career,” is to Be A Team Player. Eric Grevstad explains that “you’re part of a bigger team – the whole company – and you’re judged on how much you contribute to the business’s bottom line.

The driving force behind “being a team player” is collaboration. Here are some fabulous real-life examples of how collaboration supports everyone’s success:

Is your organization looking for ways to improve communication and collaboration? Contact me at to discuss how we can work together to create masterpiece communications.


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12 Stars Media Connects People to Stories that Inspire

Eric Andrews

Eric Andrews, Production Lead, 12 Stars Media, creates a video of The Praying Monk, an iconic feature on Camelback Mountain in Phoenix, Arizona.

What happens behind the scenes to inspire a successful internal branding learning adventure?

During last month’s ALI Strategic Internal Branding Conference, Rocky Walls and his 12 Stars Media team, captured video highlights of this highly engaging collaboration event.

Find out now what it’s like to attend an Advanced Learning Institute (ALI) event.

You can also view this video on YouTube at

In addition, Rocky shares his insights on how 12 Stars Media brings stories to life with the people who live it.

Peggy L. Bieniek, ABC: What aspect of ALI’s Strategic Internal Branding conference was the most rewarding for you and your team?
Rocky Walls: ALI conferences provide the best environment of any conference for connecting with fellow attendees. The casual atmosphere and single-track structure helps everyone get to know one another so much better.

PB: What was the creative process you followed to create this video?
RW: For this video, we set out to help viewers feel what it’s like to be at an ALI event. We wanted it to be fast-paced and energetic, but still have some sound bites from attendees. So, we recorded several quick comments, but never showed the people saying them – this helped keep the pace moving along and helped us say a lot more in a short video.

PB: How is your company culture reflected in the videos you create?
RW: We have one core belief – that people need connections, and the best connections come from communication that’s real and simple. So, in our work we strive to make sure our videos connect people – connect people to other people, connect people to information or answers to their questions, and connect people to stories that inspire them.

PB: What is the most important aspect of the client relationship during the production process?
RW: At 12 Stars Media, we call our clients “producers” because, just like in Hollywood, they are the ones who start with a vision and see it through to the end. We’re here to provide all the expertise to help them get there, but every video needs a producer to keep it on track and to make sure it connects people the way the producer envisions.

Thanks to Rocky Walls and his team for their insights and inspiration. 🙂

Looking for a video production company that truly inspires great results? Check out 12 Stars Media at

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Giving Thanks for My Internal Branding Learning Adventure

FireSky Resort & Spa, Scottsdale, Arizona

Photo: FireSky Resort & Spa, Scottsdale, Arizona

I had an incredible week at FireSky Resort & Spa in Scottsdale, Arizona for a learning adventure at the Strategic Internal Branding Conference. #ALI_IntBranding

The best part of my adventure was spending time with people who valued collaboration and having fun! I’m grateful to everyone who shared their time, expertise and insights with me. Connecting with good people creates good energy! 🙂

I was especially happy to have met in person these collaboration experts featured on my blog in March and April:

A big thank you also to Michela Moe and Erin Sherwood of Advanced Learning Institute (ALI) for connecting us all together for this memorable adventure.

Although the conference is over, my adventure continues with sharing follow-up stories with you. Stay tuned!

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Brilliance@Work: Video Storytelling Expert Rocky Walls

Swirling Stars

Photo: James Lee, Chester, NH, USA

Welcome to Brilliance@Work, a series of profiles about stellar collaboration professionals and their best practices at work.

Rocky Walls

Rocky Walls

Rocky Walls is the man behind the wheel on the 12 Stars Media bus. When he’s not working alongside fellow 12 Stars team members, he’s consulting one-on-one with companies about using video in their marketing and communication plans or engaging rooms full of communicators by speaking in places like Microsoft HQ or Walt Disney World.

Join Rocky at the Advanced Learning Institute’s Strategic Internal Branding Conference, April 19-21 in Scottsdale, Arizona as he presents “Using Storytelling and Video to Strengthen Your Internal Brand Campaigns to Inform and Inspire Employees to Live Your Brand.”

In the meantime, read on to learn more about Rocky and his insights on effective video storytelling.

Peggy L. Bieniek, ABC: What are you most interested in and speak most enthusiastically about?
Rocky Walls: I love presenting to marketers and communicators about the simplicity of discovering and sharing the passion and drive that already exists within their organization. One of my favorite words is “entelechy,” which means “the realization of potential.” We spend a lot of energy trying to create engaging stories and inspiring messages, when most of the best ones are right under our noses all the time.

PB: What are some of your past and current projects that you are most proud of?
RW: We just recently (within the last two weeks) finished a multi-part series of videos for an enterprise organization to use in promoting their new global employee recognition program. It was so exciting to capture the excitement of employees around the world. The pride they had in their organization and their colleagues could be seen in every smile.

PB: How does video strengthen your internal branding efforts?
RW: At our organization, 12 Stars media, we have a culture of “always on” and it’s never unexpected when someone pulls out their smartphone to ask you some questions or ask you to share a little about what you are excited to work on today. I think that’s what makes our brand so approachable. We live it every day and prove it with video.

PB: What will people gain from attending the Strategic Internal Branding Conference?
RW: This conference will not only be an opportunity to learn from industry-leading practitioners but, perhaps more importantly, it will be an opportunity to build connections that last well beyond the conference itself. I am still talking regularly with connections I made at Advanced Learning Institute conferences last year.

PB: What is most important for people to understand from your conference workshop?
RW: My conference workshop will probably be one of the most hands-on video training experiences many attendees have had. We will talk about practical, put-it-into-practice-today tips for recording better smartphone video. But we won’t just talk about it; we will actually record video during the workshop and attendees will be provided with real-time feedback. It will be a lot of fun!

PB: What is your contact information for questions, comments, ideas?
RW: I can be reached most quickly and easily on Twitter. Send me a tweet at @RockyWalls anytime.

Register for the Strategic Internal Branding Conference. Together we’ll learn about using authentic internal branding communications to create brand champions, build culture and engage employees to live and deliver on the brand promise.

Since I’m a conference supporter, just mention Starry Blue Brilliance when you register to receive a $200 discount. 🙂

Please share this information with your networks. The Twitter hashtag is #ALI_IntBranding.