Starry Blue Brilliance

Masterpiece communications

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12 Stars Media Connects People to Stories that Inspire

Eric Andrews

Eric Andrews, Production Lead, 12 Stars Media, creates a video of The Praying Monk, an iconic feature on Camelback Mountain in Phoenix, Arizona.

What happens behind the scenes to inspire a successful internal branding learning adventure?

During last month’s ALI Strategic Internal Branding Conference, Rocky Walls and his 12 Stars Media team, captured video highlights of this highly engaging collaboration event.

Find out now what it’s like to attend an Advanced Learning Institute (ALI) event.

You can also view this video on YouTube at

In addition, Rocky shares his insights on how 12 Stars Media brings stories to life with the people who live it.

Peggy L. Bieniek, ABC: What aspect of ALI’s Strategic Internal Branding conference was the most rewarding for you and your team?
Rocky Walls: ALI conferences provide the best environment of any conference for connecting with fellow attendees. The casual atmosphere and single-track structure helps everyone get to know one another so much better.

PB: What was the creative process you followed to create this video?
RW: For this video, we set out to help viewers feel what it’s like to be at an ALI event. We wanted it to be fast-paced and energetic, but still have some sound bites from attendees. So, we recorded several quick comments, but never showed the people saying them – this helped keep the pace moving along and helped us say a lot more in a short video.

PB: How is your company culture reflected in the videos you create?
RW: We have one core belief – that people need connections, and the best connections come from communication that’s real and simple. So, in our work we strive to make sure our videos connect people – connect people to other people, connect people to information or answers to their questions, and connect people to stories that inspire them.

PB: What is the most important aspect of the client relationship during the production process?
RW: At 12 Stars Media, we call our clients “producers” because, just like in Hollywood, they are the ones who start with a vision and see it through to the end. We’re here to provide all the expertise to help them get there, but every video needs a producer to keep it on track and to make sure it connects people the way the producer envisions.

Thanks to Rocky Walls and his team for their insights and inspiration. 🙂

Looking for a video production company that truly inspires great results? Check out 12 Stars Media at


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Take a Fresh Look at Your Internal Branding

White Blossoms“Just imagine becoming the way you used to be as a very young child, before you understood the meaning of any word, before opinions took over your mind. The real you is loving, joyful, and free. The real you is just like a flower, just like the wind, just like the ocean, just like the sun.” – Don Miguel Ruiz, author and teacher

The “real you” should be authentic. So should your brand. It’s time to take a fresh look at your internal brand. Reinvent to become an authentic and inspired brand leader.

Join me April 19-21 at the beautiful FireSky Resort & Spa in Scottsdale, Arizona for the Advanced Learning Institute’s “Strategic Internal Branding” Conference. Together we’ll learn about using authentic internal branding communications to create brand champions, build culture and engage employees to live and deliver on the brand promise.

Here’s a peek at a few of the presentations and speakers:

  • “Learning to Rebrand Your Company from the Inside Out” by Shannon Smith, Director, Employer Branding, Intel
  • “Using Videos and Education to Increase Employee Brand Engagement and Build a Strong, Consistent Brand” by Joe Pantigoso, Senior Director, Global Brand, SAP
  • “Enhance Your Employee Experience through New Technologies that Align with your Organization and Communication Campaign Goals” by Chuck Gose, Founder and Host, ICology

Since I’m a conference supporter, just mention Starry Blue Brilliance when you register to receive a $200 discount. 🙂

Please share this information with your networks. The Twitter hashtag is #ALI_IntBranding.

In the meantime, watch for my conference posts on LinkedIn, Twitter, Google+ and Starry Blue Brilliance.

Looking forward to attending this event with you!


Join Me in Las Vegas for Intranets, Content, and Collaboration

ALI Intranet Logo_Las Vegas_2015

Join me Dec. 9-11 in Las Vegas, Nevada for Advanced Learning Institute’s “Intranets, Content, & Collaboration” Conference. Together we’ll learn about reinventing our intranets and creating digital workplaces that drive productivity, engagement, innovation and measurable business results.

Here’s a peek at a few of the presentations and speakers:

  • “Culture is King: Using Your Intranet to Enhance and Reflect an Authentic Community,” Sharif Ezzat, Sr. Manager, Brand & Digital Communications, Genentech
  • “Transforming a Multi-Generational Culture Using Collaboration Tools, New Technologies and Social Media,” Woody Goulart, President, IABC Las Vegas
  • “How to Empower Your Employees to Tell Your Organization’s Story by Using an Inside-Out Approach,” Christy Punch, Digital Media Consultant & Product Manager, Wells Fargo

As a conference supporter, I can offer you special pricing to attend this event:

  • Now through October 28, anyone who uses Priority/VIP code SBB when registering will receive a $200 discount on Early Bird pricing.
  • After October 28, anyone who uses Priority/VIP Code SBB when registering will a receive a $200 discount on Regular pricing.

Please share this information with your networks. The Twitter hashtag is #ALI_Intranets.

In the meantime, watch for my conference posts on LinkedIn, Twitter, Google+ and Starry Blue Brilliance.

Thank you very much for your continued support and readership. I’m looking forward to attending this event with you!