Photo by Pixabay
“When a collection of brilliant minds, hearts and talents come together . . . expect a masterpiece.” – inspirational quote (Successories.com)
I’m fortunate for the opportunity to feature a collection of profiles about many brilliant industry experts in my May and June Brilliance@Work posts.
I’m also grateful to these individuals for sharing their insights on how to deploy marketing analytics and data science to drive our businesses and organizations forward.
This week, these experts and many others will be presenting at the Marketing Analytics & Data Science Conference (MADS) in San Francisco, California. Watch for my MADS conference posts on LinkedIn, Twitter, Google+ , Starry Blue Brilliance , and The Market Research Blog,
In the meantime, here’s a summary of all the Brilliance@Work MADS conference presenter profiles:
R&D Informatics Expert Laura Aguiar. Learn how Laura and her data science team support R&D informatics innovation at Roche.
Data Storytelling Expert Earl Taylor. Learn how Earl and MSI use quantitative and qualitative data to help their members stay on the forefront of marketing thought and practice.
Industrial Internet Expert Beena Ammanath. Learn how GE is leading the Industrial Internet.
Marketing Measurement Expert Eric Callahan. Learn how to implement successful measurement programs.
Mobile Analytics Expert Danfeng Li. Learn Alibaba’s strategy in the mobile marketplace.
Technology Researcher Wayne Huang. Learn how social media is transforming the way consumers interact with brands.
Data Detective Camille P. Schuster, Ph.D. Learn how the questions you ask while analyzing the data are critical for successful business outcomes.
Generational Marketing Expert Jane Buckingham. Learn about the importance of understanding generations for business success.
Marketing Metrics Expert Don Sexton. Learn about the importance of Customer Surplus Factor (CSF) for business success.
Business Storytelling Expert Nancy Kazdan. Learn why the real goal of communication is human connection.