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Story Creating Tools Help You Build Meaningful Connections

Photo: BMW Welt, Munich, Germany. Diego Delso, Wikimedia Commons, License CC-BY-SA 3.0

Photo: BMW Welt, Munich, Germany. Diego Delso, Wikimedia Commons, License CC-BY-SA 3.0

We are the heroes of our own great stories. This Storytelling Job Aid published by the American Society for Training & Development can help you effectively identify, create, deliver and track your stories. Once you uncover and document key stories, they will become the heart and soul of your organization’s brand identity.

Communication expert Park Howell, http://parkhowell.com/, owner and chief storyteller of Park&Co, shares these additional resources to help you create powerful stories for meaningful connections: http://parkhowell.com/storytelling-for-green-advertising-marketing-and-sustainability/how-not-to-become-an-mba-zombie

What are some resources you’ve found helpful to effectively share your organization’s stories?

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Template for Creating a Vision

Create a vision of success for you, your teams and your organization. The attached template published by the American Society for Training & Development can help you create a vision to inspire higher levels of engagement, productivity, business performance and communication.

Creating A Vision Job Aid Page 1

Creating A Vision Job Aid Page 2


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Template for Storytelling

Storytelling is a compelling and effective way to engage employees. The attached template published by the American Society for Training & Development can help you identify, create and track your organization’s stories. Once you uncover and document key stories, you can use them to support your communication strategy.

Storytelling Job Aid


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Template for Change Management Planning

Before you can begin to manage your organization’s change efforts, you must first focus on the plan to make this change successful. The attached Change Management Planning Job Aid published by the American Society for Training & Development will help you design an effective change management strategy for your organization.

Change Management Job Aid Page 1

Change Management Job Aid Page 2