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Tag Archives: Authentic internal branding communications


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Use Video to Engage and Educate Employees on Your Brand

Photo: Free Image Bank

“Your brand is the single most important investment you can make in your business.” – Steve Forbes, Chairman and Editor-in-Chief, Forbes Media

In my profile of Joe Pantigoso, Senior Director, Global Brand, SAP, he explained that “if everyone knows the ‘what’ we do every day (our mission) and are inspired by the ‘why’ we do it (our vision), every action by every employee can align and drive to that goal.”

To attract and engage employees, SAP created weekly 60-second videos called “Brand Tips in a Minute.” These videos help employees understand and apply the brand while showing them how to build a stronger, consistent brand.

Learn more about the power of branding as Joe Pantigoso presents “Using Videos and Education to Increase Employee Brand Engagement and Build a Strong, Consistent Brand” at the Strategic Internal Branding Conference, April 19-21 in Scottsdale, Arizona.

During this session, you’ll learn how to use video and other creative practices to exceed employee brand engagement goals, and how to:

  • Attract and inspire employees to create consistent, customer-centric, branded experiences
  • Measure engagement data to continually improve
  • Increase your brand champions across the enterprise
  • Remain consistent

Register for the Strategic Internal Branding Conference. Together we’ll learn about using authentic internal branding communications to create brand champions, build culture and engage employees to live and deliver on the brand promise.

Since I’m a conference supporter, just mention Starry Blue Brilliance when you register to receive a $200 discount. 🙂

Please share this information with your networks. The Twitter hashtag is #ALI_IntBranding.

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Take a Fresh Look at Your Internal Branding

White Blossoms“Just imagine becoming the way you used to be as a very young child, before you understood the meaning of any word, before opinions took over your mind. The real you is loving, joyful, and free. The real you is just like a flower, just like the wind, just like the ocean, just like the sun.” – Don Miguel Ruiz, author and teacher

The “real you” should be authentic. So should your brand. It’s time to take a fresh look at your internal brand. Reinvent to become an authentic and inspired brand leader.

Join me April 19-21 at the beautiful FireSky Resort & Spa in Scottsdale, Arizona for the Advanced Learning Institute’s “Strategic Internal Branding” Conference. Together we’ll learn about using authentic internal branding communications to create brand champions, build culture and engage employees to live and deliver on the brand promise.

Here’s a peek at a few of the presentations and speakers:

  • “Learning to Rebrand Your Company from the Inside Out” by Shannon Smith, Director, Employer Branding, Intel
  • “Using Videos and Education to Increase Employee Brand Engagement and Build a Strong, Consistent Brand” by Joe Pantigoso, Senior Director, Global Brand, SAP
  • “Enhance Your Employee Experience through New Technologies that Align with your Organization and Communication Campaign Goals” by Chuck Gose, Founder and Host, ICology

Since I’m a conference supporter, just mention Starry Blue Brilliance when you register to receive a $200 discount. 🙂

Please share this information with your networks. The Twitter hashtag is #ALI_IntBranding.

In the meantime, watch for my conference posts on LinkedIn, Twitter, Google+ and Starry Blue Brilliance.

Looking forward to attending this event with you!