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A Brilliant Collection of Marketing Analytics & Data Science Insights

ConstellationsPhoto by Pixabay

“When a collection of brilliant minds, hearts and talents come together . . . expect a masterpiece.” – inspirational quote (Successories.com)

I’m fortunate for the opportunity to feature a collection of profiles about many brilliant industry experts in my May and June Brilliance@Work posts.

I’m also grateful to these individuals for sharing their insights on how to deploy marketing analytics and data science to drive our businesses and organizations forward.

This week, these experts and many others will be presenting at the Marketing Analytics & Data Science Conference (MADS) in San Francisco, California. Watch for my MADS conference posts on LinkedIn, Twitter, Google+ , Starry Blue Brilliance , and The Market Research Blog,

In the meantime, here’s a summary of all the Brilliance@Work MADS conference presenter profiles:

R&D Informatics Expert Laura Aguiar. Learn how Laura and her data science team support R&D informatics innovation at Roche.

Laura Aguiar

Laura Aguiar

Data Storytelling Expert Earl Taylor. Learn how Earl and MSI use quantitative and qualitative data to help their members stay on the forefront of marketing thought and practice.

Earl Taylor

Earl Taylor

Industrial Internet Expert Beena Ammanath. Learn how GE is leading the Industrial Internet.

Beena Ammanath

Beena Ammanath

Marketing Measurement Expert Eric Callahan. Learn how to implement successful measurement programs.

Eric Callahan

Eric Callahan

Mobile Analytics Expert Danfeng Li. Learn Alibaba’s strategy in the mobile marketplace.

Danfeng Li

Danfeng Li

Technology Researcher Wayne Huang. Learn how social media is transforming the way consumers interact with brands.

Wayne Huang

Wayne Huang

Data Detective Camille P. Schuster, Ph.D. Learn how the questions you ask while analyzing the data are critical for successful business outcomes.

Camille P. Schuster, Ph.D.

Camille P. Schuster, Ph.D.

Generational Marketing Expert Jane Buckingham. Learn about the importance of understanding generations for business success.

Jane Buckingham

Jane Buckingham

Marketing Metrics Expert Don Sexton. Learn about the importance of Customer Surplus Factor (CSF) for business success.

Don Sexton

Don Sexton

Business Storytelling Expert Nancy Kazdan. Learn why the real goal of communication is human connection.

Nancy Kazdan

Nancy Kazdan


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Brilliance@Work: Industrial Internet Expert Beena Ammanath

Photo: James Lee, Chester, NH, USA

Photo: James Lee, Chester, NH, USA

Welcome to Brilliance@Work, a series of profiles about stellar executives and their best practices at work. Throughout May, we’ll feature Data Science experts.

Beena Ammanath is Executive Director, Data Science at GE. She’s also a keynote presenter at the Marketing Analytics & Data Science Conference on June 8-10, 2016 in San Francisco, California.

Beena Ammanath

Beena Ammanath

As a preview to her presentation “Industrial Internet: Building the Digital Industrial World with Data Science,” Beena shared how GE is leading the Industrial Internet.

Peggy L. Bieniek, ABC: How is GE helping to shape the future of the Industrial Internet?
Beena Ammanath: The Industrial Internet presents incredible opportunities to connect the world of really important things, and ongoing digital transformation is changing all industries. With 50 billion machines expected to come online by 2020, the Industrial Internet’s impact on GE, our customers and the world is tremendous.

In leading the Industrial Internet, GE has transformed its business by building and deploying Predix, an Industrial IoT platform and opening the platform to non-GE assets. Predix – the world’s first and only cloud platform built exclusively for industry – is the foundation for our Industrial Internet offerings. It offers the strength, scale and security for industrial customers to use with industrial data.

We are actively deploying Predix across our business, IT, and manufacturing operations. We’re also working with many customers to use Predix to secure and monitor the approximately $1 trillion GE industrial assets deployed worldwide.

PB: What were some of the benefits GE realized from the Industrial Internet implementation?
BA: Big data and data analytics have brought about a radical change in how our operations do business. We utilize sensors and data processing in our machines to enable predictive maintenance and repair breakdowns even before they occur.

We’ve already seen a reduction of 10-20% in unplanned downtime in our own factories, as well as improved cycle time, improved customer service and reduced costs in the facility.

PB: What makes GE’s Industrial Internet offerings unique?
BA: Unlike general-purpose platforms, Predix is optimized to support industrial use cases.

Other platforms and companies lack GE’s deep domain knowledge of assets to enable anything more than general predictive analytics.

Predix was designed specifically to handle the velocity, variety and volume of industrial data from millions of machines, where other platforms remain focused on enterprise data.

Only Predix delivers the end-to-end security that satisfies strict data governance, privacy and integrity requirements – that support over 60 regulatory frameworks worldwide. Other platforms are slow and costly. Predix offers developers the tools to automate the “coding to deployment” cycle, where they may spend up to 80% of their development time integrating with other systems.

PB: What will people gain from attending your keynote at the Data Science conference?
BA: Attendees will gain a clear understanding of the Industrial Internet, the characteristics of Industrial Big Data and the kind of business outcomes we can achieve in the Industrial space leveraging Data Science.

Want to hear more from Beena Ammanath? Join us at the Marketing Analytics & Data Science Conference. Learn, network and share best practices with the most influential leaders in data science and analytics. Stay connected at #MADSCONF.

 


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Learning Opportunities are Blooming in Marketing Analytics & Data Science

Paper Flowers“All the flowers of all the tomorrows are in the seeds of today.” – Indian proverb

Advances in technology continue to shape our future. What we learn and do today will help us succeed tomorrow.

Join me June 8-10, 2016 for IIR USA’s Marketing Analytics & Data Science Conference (MADS) in San Francisco, California. Together we’ll learn how to deploy marketing analytics and data science to drive our businesses and organizations forward.

Here’s a peek at a few of the presentations and speakers on the agenda:

  • “Marketing in a Hyper Connected World” by Theo Priestley, Technology & Digital Evangelist and Forbes Contributor
  • “Industrial Internet: Building the Digital Industrial World with Data Science” by Beena Ammanath, Executive Director, Data Science, GE
  • “Foreseeing the Next Big Innovations and Marketplace Risks” by Alec Ross, Author, The Industries of the Future, New York Times Best Seller
  • “Customer Valuation: The Time is Now!” by Peter Fader, Professor of Marketing, Co-Director of the Wharton Customer Analytics Initiative

As a guest contributor to The Market Research Blog, I’ve created these MADS conference stories that will help you gain insights from experts across industries:

Register today for MADS to learn, network and share best practices with the most influential leaders in data science and analytics. Stay connected at #MADSCONF.

In the meantime, watch for my MADS presenter profiles and conference posts on LinkedIn, Twitter, Google+ and Starry Blue Brilliance.

Looking forward to attending this event with you!