Thanks to Edmund Balogun, Conference Producer; his fabulous team; and Amanda Ciccatelli, Content Marketing & Social Media Strategist, for inviting me and for producing and promoting an outstanding conference!
Special thanks to Carl Bieniek @sqltigger, for helping to keep the #MADSCONF socialsphere active! 🙂
Welcome to Brilliance@Work, a series of profiles about stellar collaboration professionals and their best practices at work. This month, we’re continuing to feature Marketing Analytics & Data Science experts.
As a preview to her presentation “Your Data Doesn’t Always Tell the Story,” Nancy shares insights on why the real goal of communication is human connection.
Peggy L. Bieniek, ABC: What is business storytelling? Nancy Kazdan: People tell business stories to communicate and connect with employees, customers, colleagues, partners, suppliers and the media. Business stories differ from regular stories, in that you tell them with an objective, goal or desired outcome in mind, rather than for entertainment.
When you tell a story well, it can create an intense, personal connection between your audience and your message. Effective stories can change our opinions, they can inspire us to achieve goals that we didn’t think were possible, and they can show us how we can change things for the better.
PB: How can big data benefit from storytelling? NK: We are often the bridge between the data and the audience of decision makers we want to encourage to take the desired action. Effective storytelling in business must be focused on tailoring the story to the audience and choosing the right data visualizations to complement the narrative.
PB: How is behavioral marketing and storytelling critical in your work? NK: I’ve seen a lot of products yield mediocre results. Integers do not evoke emotion, but their interpretation into a powerful story can. We wouldn’t be able to get stellar results without stories that touch emotions that create action.
PB: What role does communication and building relationships play in supporting the data story? NK: If you want your data to affect change, then you need to have a relationship with your audience and communicate the way they understand.
PB: What will people gain from attending your conference presentation? NK: Harnessing the power of data doesn’t have to be boring. In this session, I’ve incorporated my knowledge and experience of big data and talent for storytelling. I’ll help you take away your own tools for effective storytelling.
Want to hear more from Nancy? Join us at the Marketing Analytics & Data Science Conference. Learn, network and share best practices with the most influential leaders in data science and analytics. Stay connected at #MADSCONF.
As a preview to her presentation “Industrial Internet: Building the Digital Industrial World with Data Science,” Beena shared how GE is leading the Industrial Internet.
Peggy L. Bieniek, ABC: How is GE helping to shape the future of the Industrial Internet? Beena Ammanath: The Industrial Internet presents incredible opportunities to connect the world of really important things, and ongoing digital transformation is changing all industries. With 50 billion machines expected to come online by 2020, the Industrial Internet’s impact on GE, our customers and the world is tremendous.
In leading the Industrial Internet, GE has transformed its business by building and deploying Predix, an Industrial IoT platform and opening the platform to non-GE assets. Predix – the world’s first and only cloud platform built exclusively for industry – is the foundation for our Industrial Internet offerings. It offers the strength, scale and security for industrial customers to use with industrial data.
We are actively deploying Predix across our business, IT, and manufacturing operations. We’re also working with many customers to use Predix to secure and monitor the approximately $1 trillion GE industrial assets deployed worldwide.
PB: What were some of the benefits GE realized from the Industrial Internet implementation? BA: Big data and data analytics have brought about a radical change in how our operations do business. We utilize sensors and data processing in our machines to enable predictive maintenance and repair breakdowns even before they occur.
We’ve already seen a reduction of 10-20% in unplanned downtime in our own factories, as well as improved cycle time, improved customer service and reduced costs in the facility.
PB: What makes GE’s Industrial Internet offerings unique? BA: Unlike general-purpose platforms, Predix is optimized to support industrial use cases.
Other platforms and companies lack GE’s deep domain knowledge of assets to enable anything more than general predictive analytics.
Predix was designed specifically to handle the velocity, variety and volume of industrial data from millions of machines, where other platforms remain focused on enterprise data.
Only Predix delivers the end-to-end security that satisfies strict data governance, privacy and integrity requirements – that support over 60 regulatory frameworks worldwide. Other platforms are slow and costly. Predix offers developers the tools to automate the “coding to deployment” cycle, where they may spend up to 80% of their development time integrating with other systems.
PB: What will people gain from attending your keynote at the Data Science conference? BA: Attendees will gain a clear understanding of the Industrial Internet, the characteristics of Industrial Big Data and the kind of business outcomes we can achieve in the Industrial space leveraging Data Science.
Want to hear more from Beena Ammanath? Join us at the Marketing Analytics & Data Science Conference. Learn, network and share best practices with the most influential leaders in data science and analytics. Stay connected at #MADSCONF.
“All the flowers of all the tomorrows are in the seeds of today.” – Indian proverb
Advances in technology continue to shape our future. What we learn and do today will help us succeed tomorrow.
Join me June 8-10, 2016 for IIR USA’s Marketing Analytics & Data Science Conference (MADS) in San Francisco, California. Together we’ll learn how to deploy marketing analytics and data science to drive our businesses and organizations forward.
Here’s a peek at a few of the presentations and speakers on the agenda:
“Marketing in a Hyper Connected World” by Theo Priestley, Technology & Digital Evangelist and Forbes Contributor
“Industrial Internet: Building the Digital Industrial World with Data Science” by Beena Ammanath, Executive Director, Data Science, GE
“Foreseeing the Next Big Innovations and Marketplace Risks” by Alec Ross, Author, The Industries of the Future, New York Times Best Seller
“Customer Valuation: The Time is Now!” by Peter Fader, Professor of Marketing, Co-Director of the Wharton Customer Analytics Initiative
Learn more about these critical areas and much more. Join me Feb. 1-3 in Fort Lauderdale, Florida for the Institute for International Research’s Media Insights & Engagement Conference. Together we’ll learn about the future of media, new media disruptors and partnerships for success.
Dubbed “the Golden Globes of the media industry” by Tom Ziangas, SVP, Research, AMC Networks Inc., this three-day event will set you on course to navigate the new media landscape of 2016.
Please share this information with your networks. The Twitter hashtag is #MediaInsights16.
Photo by Jimmy Baikovicius. Miami, Florida, U.S. This file is licensed under the Creative Commons Attribution-Share Alike 2.0 Generic license.
In the world of big data, how do you effectively protect your customers’ personal data?
Attend the Total CX Leaders Conference, June 3-4 in Miami, Fla. to learn more! This year’s event will help you “learn how to listen to your customers, understand their differences and set the foundation to build a roadmap to create a seamless experience for modern customers.”
With hands-on workshops and featured speakers from companies like AT&T and Marriott International, the Total CX Leaders Conference “brings together thought-leadership to focus on higher level thinking around the strategic alignment of customer strategy, technology and business aspirations.”