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How to Help Your Employees Live the Brand Life

1024px-Chicago_(2550958185)Photo: Chicago evening skyline, Bert Kaufmann, Roermond, Netherlands,

“To win in the marketplace you must first win in the workplace.” – Doug Conant, former CEO of Campbell’s Soup

Your employees are the face of your brand. They are building customer relationships and delivering on your brand promise. In your customers’ minds, your employees are your brand.

It makes sense then for organizations to invest substantial time and effort into transforming their employees into brand ambassadors, helping them to “live the brand life.”

Not sure where to begin? “8 Steps to Turn Staffers into Online Brand Ambassadors” by Courtney Howell will help get you started.

In the meantime, register for the 2014 Intranet & Digital Workplace Summit, July 29-31, to learn more about employee engagement and creating brand ambassadors.

While you’re there, be sure to check out “Using Your Employees’ Voices to Break Down Silos, Nuture Brand Ambassadors and Achieve Your Strategic Objectives through Internal Digital Communications” presented by Hassaan Basit, Director, Communications & Marketing, Conservation Halton. Learn how to leverage your internal digital communication tools to help you:

  • Identify your employee brand using your company’s owned media, including an intranet platform to strike up a conversation with your employees, define your employee brand and increase engagement
  • Identify and promote internal brand champions, people who will sign your pledge and motivate others to do the same
  • Reconcile your differences, unique challenges and diverse skills, with common objectives
  • Create a strategic communications plan for your organization that becomes a living document, embraced by all and aligned with personal, departmental and corporate goals

How are you helping your employees to “live the brand?”