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How Thought Leaders Can Thoughtfully Lead Collaborative Company Cultures

Hot Air BalloonsPhoto: Findaphoto

I’m honored to be on IC Kollectif’s “Top IC Thought Leaders” list. But with great honor comes great responsibility.

As communication thought leaders, we need to lead the charge to build collaborative company cultures that promote respect, trust and care.

Internal Communication (IC) is the foundation of a collaborative company culture. Once you build a flourishing employee culture, then your employees will carry forward that care to your customers and clients.

Here’s some inspiration and direction for your quest to build successful, sustainable, collaborative company cultures:

I’d like to thank and recognize these communication experts (also on the “Top IC Thought Leaders” list) for supporting my quest for collaboration and continuous learning:

How are you helping to build a collaborative company culture? Send your stories to peggy@starrybluebrilliance.com to share in the ongoing Collaboration@Work series. 🙂

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Giving Thanks for My Internal Branding Learning Adventure

FireSky Resort & Spa, Scottsdale, Arizona

Photo: FireSky Resort & Spa, Scottsdale, Arizona

I had an incredible week at FireSky Resort & Spa in Scottsdale, Arizona for a learning adventure at the Strategic Internal Branding Conference. #ALI_IntBranding

The best part of my adventure was spending time with people who valued collaboration and having fun! I’m grateful to everyone who shared their time, expertise and insights with me. Connecting with good people creates good energy! 🙂

I was especially happy to have met in person these collaboration experts featured on my blog in March and April:

A big thank you also to Michela Moe and Erin Sherwood of Advanced Learning Institute (ALI) for connecting us all together for this memorable adventure.

Although the conference is over, my adventure continues with sharing follow-up stories with you. Stay tuned!


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How to Enhance the Employee Experience through Technology

SplitShire-0160Photo: splitshire.com

“Science and technology revolutionize our lives, but memory, tradition and myth frame our response.” – Arthur Schlesinger, Historian

In “The 11 Vital Internal Communications Trends You’d Be Crazy to Ignore,” Shel Holtz states that “with employees able to see instantly what their work team peers, project peers, bosses and other employees are doing, they feel more connected and, as a result, get more engaged.”

New technology is a driving force for creating and improving the employee experience. In my profile of internal communications expert Chuck Gose, he explained that, “each technology has its own strengths and weaknesses. Make sure your stories play to the technology’s strength.”

Learn how technology can boost your internal brand and culture as Chuck Gose presents “Enhance Your Employee Experience through New Technologies that Align with Your Organization and Communication Campaign Goals” at the Strategic Internal Branding Conference, April 19-21 in Scottsdale, Arizona.

During this session, you’ll learn about many new technologies so you can:

  • Use the employee experience as a driving force for the customer experience
  • Secure organizational buy-in into technology investments
  • Introduce new technologies into the workplace to improve communications and enhance the employee experience

Register for the Strategic Internal Branding Conference. Together we’ll learn about using authentic internal branding communications to create brand champions, build culture and engage employees to live and deliver on the brand promise.

Since I’m a conference supporter, just mention Starry Blue Brilliance when you register to receive a $200 discount. 🙂

Please share this information with your networks. The Twitter hashtag is #ALI_IntBranding.


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Take a Fresh Look at Your Internal Branding

White Blossoms“Just imagine becoming the way you used to be as a very young child, before you understood the meaning of any word, before opinions took over your mind. The real you is loving, joyful, and free. The real you is just like a flower, just like the wind, just like the ocean, just like the sun.” – Don Miguel Ruiz, author and teacher

The “real you” should be authentic. So should your brand. It’s time to take a fresh look at your internal brand. Reinvent to become an authentic and inspired brand leader.

Join me April 19-21 at the beautiful FireSky Resort & Spa in Scottsdale, Arizona for the Advanced Learning Institute’s “Strategic Internal Branding” Conference. Together we’ll learn about using authentic internal branding communications to create brand champions, build culture and engage employees to live and deliver on the brand promise.

Here’s a peek at a few of the presentations and speakers:

  • “Learning to Rebrand Your Company from the Inside Out” by Shannon Smith, Director, Employer Branding, Intel
  • “Using Videos and Education to Increase Employee Brand Engagement and Build a Strong, Consistent Brand” by Joe Pantigoso, Senior Director, Global Brand, SAP
  • “Enhance Your Employee Experience through New Technologies that Align with your Organization and Communication Campaign Goals” by Chuck Gose, Founder and Host, ICology

Since I’m a conference supporter, just mention Starry Blue Brilliance when you register to receive a $200 discount. 🙂

Please share this information with your networks. The Twitter hashtag is #ALI_IntBranding.

In the meantime, watch for my conference posts on LinkedIn, Twitter, Google+ and Starry Blue Brilliance.

Looking forward to attending this event with you!