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Award-Winning Case Studies: Improving PR with Six Sigma

Photo: Sunset at Lake Success, Patrick Mackin

Photo: Sunset at Lake Success, Patrick Mackin

As a follow-up to last month’s post, “Six Sigma Project Ideas for PR,” here are two recent award-winning case studies provided by Mark Weiner, CEO of PRIME Research, weiner@prime-research.com.

2013_PR Platinum Award_Best Research, 2012 CMS Open Enrollment Research Program_case study

Mark shows that research-based PR requires discipline and focused application from Six Sigma thinking. These case studies demonstrate positive business outcomes, reduced waste and greater efficiencies.

What are some examples you’d like to share?


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Template for Change Management Planning

Before you can begin to manage your organization’s change efforts, you must first focus on the plan to make this change successful. The attached Change Management Planning Job Aid published by the American Society for Training & Development will help you design an effective change management strategy for your organization.

Change Management Job Aid Page 1

Change Management Job Aid Page 2