Starry Blue Brilliance

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Marketing Analytics & Data Science Insights from San Francisco

Golden Gate BridgeGolden Gate Bridge photo by Pixabay

As I reported last month and confirmed in person this month, learning opportunities are blooming in Marketing Analytics & Data Science.

Here’s a brilliant collection of marketing analytics and data science insights from the Marketing Analytics & Data Science Conference in San Francisco.

Please read and share these stories so we can all learn how to deploy marketing analytics and data science to drive our businesses and organizations forward.

All of these stories are featured on The Market Research Blog.

Thanks to Edmund Balogun, Conference Producer; his fabulous team; and Amanda Ciccatelli, Content Marketing & Social Media Strategist, for inviting me and for producing and promoting an outstanding conference!

Special thanks to Carl Bieniek @sqltigger, for helping to keep the #MADSCONF socialsphere active! 🙂


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Customers 1st: Focus on the Front Lines of the Customer Experience

Skyline_over_Miami_beach_USAPhoto: Beautiful view of the skyline over Miami Beach, Florida, USA by Ethically Yours. This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license.

“Customer service is not a department, it’s everyone’s job.” – Anonymous

I truly believe this. I created Starry Blue Brilliance as a resource for us to help our organizations succeed. I’m also dedicating my time for the second year in a row to support the Total CX Leaders Conference, June 3-4 in Miami, Fla.

This year’s event will help you “learn how to listen to your customers, understand their differences and set the foundation to build a roadmap to create a seamless experience for modern customers.”

During this event, I will post daily to IIR’s Customers 1st blog and to Starry Blue Brilliance.

In the meantime, check out my latest weekly Customers 1st pre-event post, “Focus on the Front Lines of the Customer Experience.” You’ll learn why and how “the customer’s perception is your reality.”

Here are other ways to stay connected with this event:

  • twitter.com/#TCXL15
  • linkedin.com/Total Customer Experience Leaders
  • facebook.com/Total Customer Experience Leaders

Please share with your networks – let’s keep the conversations going!