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Tag Archives: emotional customer experience


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Create Authentic Brand Identities Through Storytelling

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Photo by paul bica

I believe in the power of storytelling and you should too. Why?

There are many examples of how great storytelling evokes emotion, which causes your customers to take action. Here are just a few that I’ve written about recently:

Ready to learn more? Here are some key resources to help you get started:

If creating authentic brand identities through storytelling sounds intriguing to you, be sure to join Daryl Travis, CEO for Brandtrust, at the Total Customer Experience Leaders Summit this week in Miami, Florida as he presents “Using Emotional Energy to Make Your Customer Experience Programs Easier, Faster and Smarter.”

There’s still time to register! Go to www.iirusa.com/totalcustomer for details.

Stay connected with TCEL:

  • twitter.com/TotalCustomer #TCEL14
  • linkedin.com/Total Customer Experience Leaders
  • facebook.com/TotalCustomer

How does your organization create an authentic brand identity?

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How to Create an Emotional Customer Experience

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Photo by paul bica

As I announced last week, I am a guest blogger for the Total Customer Experience Leaders Summit, April 9-11 in Miami, Florida. My first pre-event post is “How to Create an Emotional Customer Experience.” I hope you find it helpful!

This year’s Summit focuses on the “Return on Relationships: Factoring Empathy into the Stakeholder Equation.” I encourage you to learn more about this event and to “discover the emotional drivers that are critical in creating an effective customer story.” Please also share this information with those who might be interested in attending.

Here are other ways to stay connected with this event:

  • twitter.com/TotalCustomer #TCEL14
  • linkedin.com/Total Customer Experience Leaders
  • facebook.com/TotalCustomer

In the meantime, please continue to watch for my pre-event posts on LinkedIn, Twitter, Google+, Customers 1st blog, and my blog, and please share with your networks. Let’s keep the conversations going!

Thank you very much for your continued support. I’m very excited about this opportunity!

How is your organization creating emotional customer experiences?