Next week, communicators from all over the globe will come together to learn and share ideas about reinventing their organizations’ intranets.
If you are unable to attend next week’s 2014 Intranet & Digital Workplace Summit, check out these pre-event stories to help your organization create digital workplaces that drive productivity, innovation and measurable business results.
“To win in the marketplace you must first win in the workplace.” – Doug Conant, former CEO of Campbell’s Soup
Your employees are the face of your brand. They are building customer relationships and delivering on your brand promise. In your customers’ minds, your employees are your brand.
It makes sense then for organizations to invest substantial time and effort into transforming their employees into brand ambassadors, helping them to “live the brand life.”
While you’re there, be sure to check out “Using Your Employees’ Voices to Break Down Silos, Nuture Brand Ambassadors and Achieve Your Strategic Objectives through Internal Digital Communications” presented by Hassaan Basit, Director, Communications & Marketing, Conservation Halton. Learn how to leverage your internal digital communication tools to help you:
Identify your employee brand using your company’s owned media, including an intranet platform to strike up a conversation with your employees, define your employee brand and increase engagement
Identify and promote internal brand champions, people who will sign your pledge and motivate others to do the same
Reconcile your differences, unique challenges and diverse skills, with common objectives
Create a strategic communications plan for your organization that becomes a living document, embraced by all and aligned with personal, departmental and corporate goals
How are you helping your employees to “live the brand?”
“Chicago Buildings” photo by Dasha
Photo: Chicago evening skyline, Bert Kaufmann, Roermond, Netherlands, 
Starry Blue Brilliance 