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Learn from the Navigators of the New Media Landscape

imageI returned from the Media Insights & Engagement Conference refreshed from the Florida weather with an enlightened perspective of the new media landscape.

Not only did I learn about the industry’s successes and challenges from expert navigators of this landscape, their insights also provided these important lessons:

It’s my first year attending and blogging for this highly interactive and engaging media industry event. I look forward to next year’s conference!

Thanks to Rachel McDonald, Senior Conference Producer and Amanda Ciccatelli, Social Media Strategist for inviting me and for producing and promoting an outstanding conference.

Special thanks to my wonderful friends Gustavo and Betty Higuera for their generous hospitality.

Stay tuned for more highlights from the Media Insights & Engagement conference!

 

 

 

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Are You Riding the Wave of Media Transformation or Drowning in it?

Ocean wavePhoto: The wake after the ferry to Fanø, Denmark by Malene Thyssen. This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license.

“Content is fire, social media is gasoline.” – Jay Baer, American marketing consultant, speaker and author

Social media transforms everything and everybody it touches. Once the wave of transformation hits, our world is never the same again.

Social media continues to transform traditional media like television and music videos. Here are two posts that explain the impact of this transformation on all of us.

Learn more about how social media continues to shape the new media landscape. Join me Feb. 1-3 in Fort Lauderdale, Florida for the Institute for International Research’s Media Insights & Engagement Conference. Together we’ll learn about the future of media, new media disruptors and partnerships for success.

Dubbed “the Golden Globes of the media industry” by Tom Ziangas, SVP, Research, AMC Networks  Inc., this three-day event will set you on course to navigate the new media landscape of 2016.

Please share this information with your networks. The Twitter hashtag is #MediaInsights16.

In the meantime, watch for my conference posts on The Market Research Event Blog, LinkedIn, Twitter, Google+ and Starry Blue Brilliance.

See you there next week!


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Make the Human Connection with Your Brand

London EyePhoto: The London Eye, viewed from the rear. By Diliff. This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license.

“The greatest technology in the world hasn’t replaced the ultimate relationship building tool between a customer and a business: the human touch.” – Shep Hyken, customer service expert, author and speaker

Here are two posts to help you build and maintain a human connection with your brand:

Learn more about more making meaningful connections with your customers. Join me Feb. 1-3 in Fort Lauderdale, Florida for the Institute for International Research’s Media Insights & Engagement Conference. Together we’ll learn about the future of media, new media disruptors and partnerships for success.

Dubbed “the Golden Globes of the media industry” by Tom Ziangas, SVP, Research, AMC Networks  Inc., this three-day event will set you on course to navigate the new media landscape of 2016.

Please share this information with your networks. The Twitter hashtag is #MediaInsights16.

In the meantime, watch for my conference posts on The Market Research Event Blog, LinkedIn, Twitter, Google+ and Starry Blue Brilliance.

See you there next week!


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What Drives the New Media Landscape?

Lightning Over LondonPhoto: Lightning over the Isle of Dogs in London by mattbuck. This file is licensed under the Creative Commons Attribution-Share Alike 4.0 International license.

“We are drowning in information but starved for knowledge.” – John Naisbitt, American author and public speaker in futures studies

To succeed in the new media landscape, we must focus on enhancing our skills to turn information into knowledge.

Here are two posts to help you learn more about marketing to generations and big data, which will continue to drive the new media landscape:

Learn more about these critical areas and much more. Join me Feb. 1-3 in Fort Lauderdale, Florida for the Institute for International Research’s Media Insights & Engagement Conference. Together we’ll learn about the future of media, new media disruptors and partnerships for success.

Dubbed “the Golden Globes of the media industry” by Tom Ziangas, SVP, Research, AMC Networks  Inc., this three-day event will set you on course to navigate the new media landscape of 2016.

Please share this information with your networks. The Twitter hashtag is #MediaInsights16.

In the meantime, watch for my conference posts on The Market Research Event Blog, LinkedIn, Twitter, Google+ and Starry Blue Brilliance.

See you there next week!


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How to Tell Your Story in a New Media Landscape

Cambridge SunsetPhoto: Sunset over the River Cam in Cambridge by Andrew Dunn. This file is licensed under the Creative Commons Attribution-Share Alike 2.0 Generic license.

“In the end, we’ll all become stories.” – Margaret Atwood, Canadian poet, novelist, literary critic, essayist and environmental activist

Storytelling is at the heart of our existence. That’s why it’s such a powerful way of communicating. Here are two posts to help you tell your story in a new media landscape:

Learn more about storytelling, audience engagement, content development and more. Join me Feb. 1-3 in Fort Lauderdale, Florida for the Institute for International Research’s Media Insights & Engagement Conference. Together we’ll learn about the future of media, new media disruptors and partnerships for success.

Dubbed “the Golden Globes of the media industry” by Tom Ziangas, SVP, Research, AMC Networks  Inc., this three-day event will set you on course to navigate the new media landscape of 2016.

Please share this information with your networks. The Twitter hashtag is #MediaInsights16.

In the meantime, watch for my conference posts on The Market Research Event Blog, LinkedIn, Twitter, Google+ and Starry Blue Brilliance.

I’m looking forward to attending this event with you!


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How to Stay Ahead of Media Disruption in 2016

Beach at Fort Lauderdale, FloridaPhoto: Fort Lauderdale beach on July 4, 2014 by JTOcchialini. This file is licensed under the Creative Commons Attribution 2.0 Generic license.

Happy New Year! Welcome to 2016. Another year of challenges in a new world of media.

New media products, channels and platforms continue to emerge. How do we stay ahead of this disruption as we strive to engage and stay relevant?

Join me Feb. 1-3 in Fort Lauderdale, Florida for the Institute for International Research’s Media Insights & Engagement Conference. Together we’ll learn about the future of media, new media disruptors and partnerships for success.

This year’s theme, “Embracing a New Paradigm: The Year of Multi-Cultural, Multi-Generational & Multi-Platform,” supports a dynamic format and keynote speakers to help you stay relevant in audience engagement, content development and new standards of measurement.

Dubbed “the Golden Globes of the media industry” by Tom Ziangas, SVP, Research, AMC Networks  Inc., this three-day event will set you on course to navigate the new media landscape of 2016.

Please share this information with your networks. The Twitter hashtag is #MediaInsights16.

In the meantime, watch for my conference posts on The Market Research Event Blog, LinkedIn, Twitter, Google+ and Starry Blue Brilliance.

Thank you very much for your continued support and readership. I’m looking forward to attending this event with you!


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A Customer-Centric Culture Drives Business Results

 

Enjoying the sights and sounds of Bayside Marketplace in Miami, Florida.

“Miami is nothing like me, and that’s why I need to be here – it’s the opposite.” – Iggy Pop, American musician

Miami is nothing like me either. What drew me to Miami this month was not only its endless beaches and vibrant culture, but also the Total CX Leaders Conference.

It’s my second year attending and blogging for this high-engagement Customer Experience (CX) conference. It was an eye-opening event for learning how to “link data-driven behavior to business results, design next generation customer experiences, and measure the impact of customer programs.”

Here are highlights of four Total CX Leaders Conference sessions:

Stay tuned for more Total CX Conference highlights.

Thanks to Rachel McDonald, Senior Conference Producer and Amanda Ciccatelli, Social Media Strategist for inviting me to Total CX and for producing and promoting an outstanding conference.

Special thanks to my wonderful friends Gustavo and Betty Higuera for their generous hospitality.


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Customers 1st: How to Change Culture through Experience Design

Photo by Daniel Christensen. Bacardi Building, Miami, Florida. This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license.

Photo by Daniel Christensen. Bacardi Building, Miami, Florida. This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license.

How can you change your culture to encourage employees to better serve your customers?

Attend the Total CX Leaders Conference, June 3-4 in Miami, Fla. to learn more! This year’s event will help you “learn how to listen to your customers, understand their differences and set the foundation to build a roadmap to create a seamless experience for modern customers.”

As guest blogger, I will post daily to IIR’s The Market Research Event blog and to Starry Blue Brilliance.

In the meantime, check out my latest weekly pre-event post, “How to Change Culture through Experience Design.” You’ll learn how to create a sustainable culture of learning and innovation.

Here are other ways to stay connected with this event:

  • twitter.com/#TCXL15
  • linkedin.com/Total Customer Experience Leaders
  • facebook.com/Total Customer Experience Leaders

Please share with your networks – let’s keep the conversations going!


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Customers 1st: Customer Privacy in the World of Big Data

Photo by Jimmy Baikovicius. Miami, Florida, U.S. This file is licensed under the Creative Commons Attribution-Share Alike 2.0 Generic license.

Photo by Jimmy Baikovicius. Miami, Florida, U.S. This file is licensed under the Creative Commons Attribution-Share Alike 2.0 Generic license.

In the world of big data, how do you effectively protect your customers’ personal data?

Attend the Total CX Leaders Conference, June 3-4 in Miami, Fla. to learn more! This year’s event will help you “learn how to listen to your customers, understand their differences and set the foundation to build a roadmap to create a seamless experience for modern customers.”

As guest blogger, I will post daily to IIR’s The Market Research Event blog and to Starry Blue Brilliance.

In the meantime, check out my latest weekly pre-event post, “Customer Privacy in the World of Big Data.” You’ll learn what big data really is – and what it isn’t.

Here are other ways to stay connected with this event:

  • twitter.com/#TCXL15
  • linkedin.com/Total Customer Experience Leaders
  • facebook.com/Total Customer Experience Leaders

Please share with your networks – let’s keep the conversations going!


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Customers 1st: How to Use a Data Driven Approach to Managing Consumer Experience

Photo by Jimmy Baikovicius: Sunny Isles, Miami, Florida, USA. This file is licensed under the Creative Commons Attribution-Share Alike 2.0 Generic license.

Photo by Jimmy Baikovicius: Sunny Isles, Miami, Florida, USA. This file is licensed under the Creative Commons Attribution-Share Alike 2.0 Generic license.

How can you effectively use data to better manage the customer experience?

Attend the Total CX Leaders Conference, June 3-4 in Miami, Fla. to learn more! This year’s event will help you “learn how to listen to your customers, understand their differences and set the foundation to build a roadmap to create a seamless experience for modern customers.”

As guest blogger, I will post daily to IIR’s The Market Research Event blog and to Starry Blue Brilliance.

In the meantime, check out my latest weekly pre-event post, “How to Use a Data Driven Approach to Managing Consumer Experience.” You’ll learn how “media agencies are becoming storytellers, with the ability to create compelling content across all screens and devices.”

Here are other ways to stay connected with this event:

  • twitter.com/#TCXL15
  • linkedin.com/Total Customer Experience Leaders
  • facebook.com/Total Customer Experience Leaders

Please share with your networks – let’s keep the conversations going!