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Customers 1st: How to Create Game-Changing Market Differentiation

Photo: Miami downtown by Towpilot. This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license.

Photo: Miami downtown by Towpilot. This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license.

What can you do to make a “game-changing” difference in your marketplace share and position?

Attend the Total CX Leaders Conference, June 3-4 in Miami, Fla. to learn more! This year’s event will help you “learn how to listen to your customers, understand their differences and set the foundation to build a roadmap to create a seamless experience for modern customers.”

As guest blogger, I will post daily to IIR’s The Market Research Event blog and to Starry Blue Brilliance.

In the meantime, check out my latest weekly pre-event post, “How to Create Game-Changing Market Differentiation.” You’ll learn how to deliver a personalized and engaging customer experience across channels.

Here are other ways to stay connected with this event:

  • twitter.com/#TCXL15
  • linkedin.com/Total Customer Experience Leaders
  • facebook.com/Total Customer Experience Leaders

Please share with your networks – let’s keep the conversations going!

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Customers 1st: How to Transition to an Omni-Channel Culture

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Photo: Photo taken from helicopter ride Jan. 2006. This work has been released into the public domain by its author, Miamiboyz at the English Wikipedia project. This applies worldwide.

What is omni-channel and how do you create an omni-channel culture?

Let’s find out together at the Total CX Leaders Conference, June 3-4 in Miami, Fla. This year’s event will help you “learn how to listen to your customers, understand their differences and set the foundation to build a roadmap to create a seamless experience for modern customers.”

As guest blogger, I will post daily to IIR’s The Market Research Event blog and to Starry Blue Brilliance.

In the meantime, check out my latest weekly pre-event post, “How to Transition to an Omni-Channel Culture.” You’ll learn how to provide a seamless customer experience across your company’s digital and physical touch points.  

Here are other ways to stay connected with this event:

  • twitter.com/#TCXL15
  • linkedin.com/Total Customer Experience Leaders
  • facebook.com/Total Customer Experience Leaders

Please share with your networks – let’s keep the conversations going!


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Customers 1st: Focus on the Front Lines of the Customer Experience

Skyline_over_Miami_beach_USAPhoto: Beautiful view of the skyline over Miami Beach, Florida, USA by Ethically Yours. This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license.

“Customer service is not a department, it’s everyone’s job.” – Anonymous

I truly believe this. I created Starry Blue Brilliance as a resource for us to help our organizations succeed. I’m also dedicating my time for the second year in a row to support the Total CX Leaders Conference, June 3-4 in Miami, Fla.

This year’s event will help you “learn how to listen to your customers, understand their differences and set the foundation to build a roadmap to create a seamless experience for modern customers.”

During this event, I will post daily to IIR’s Customers 1st blog and to Starry Blue Brilliance.

In the meantime, check out my latest weekly Customers 1st pre-event post, “Focus on the Front Lines of the Customer Experience.” You’ll learn why and how “the customer’s perception is your reality.”

Here are other ways to stay connected with this event:

  • twitter.com/#TCXL15
  • linkedin.com/Total Customer Experience Leaders
  • facebook.com/Total Customer Experience Leaders

Please share with your networks – let’s keep the conversations going!


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Customers 1st: How to Win the Customer Experience Battle

Easter-sunrise-south-beach-miami-04-08-2007-by-tom-schaefer-miamitom-for-wikipedia-03Photo: Easter Sunrise from South Beach by Miamitom. This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license.

On March 17, I announced my second-year blogging adventure for the Total CX Leaders Conference, June 3-4 in Miami, Fla.

This year’s event will help you “learn how to listen to your customers, understand their differences and set the foundation to build a roadmap to create a seamless experience for modern customers.”

During this event, I will post daily to IIR’s Customers 1st blog and to Starry Blue Brilliance.

In the meantime, check out my latest weekly Customers 1st pre-event post, “How to Win the Customer Experience Battle.” You’ll learn why and how “customer experience is the next competitive battleground.”

Here are other ways to stay connected with this event:

  • twitter.com/#TCXL15
  • linkedin.com/Total Customer Experience Leaders
  • facebook.com/Total Customer Experience Leaders

Please share with your networks – let’s keep the conversations going!


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How to Prepare for the Customer of the Future

 

Day_EndPhoto by Barry Haynes. This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license.

How can YOU prepare for the customer of the future?

Join me June 3-4 in Miami, Fla. for the Total CX Leaders Conference sponsored by the Institute for International Research USA (IIR USA). This year’s event will help you “learn how to listen to your customers, understand their differences and set the foundation to build a roadmap to create a seamless experience for modern customers.”

With hands-on workshops and featured speakers from companies like AT&T and Marriott International, the Total CX Leaders Conference “brings together thought-leadership to focus on higher level thinking around the strategic alignment of customer strategy, technology and business aspirations.”

2015 content areas include:

  • User Experience Design
  • Data-Rich Insights & Analytics
  • Digitizing the Customer Journey
  • Customer Loyalty
  • Design Thinking
  • Omnichannel Experience
  • Analyzing and Measuring VOC
  • Aligning Data Touchpoints
  • Customer Centric-Culture
  • Customer Behavior Trends
  • Translating Insights into Actions
  • New Technologies & Methodologies
  • Big Data Initiatives

This is my second year as a guest blogger for this event. I will post daily during this timeframe to IIR’s Customers 1st blog and to Starry Blue Brilliance.

Here are other ways to stay connected with this event:

  • twitter.com/#TCXL15
  • linkedin.com/Total Customer Experience Leaders
  • facebook.com/Total Customer Experience Leaders

Be sure to check it out, and please share this information with those who might be interested in attending this event.

In the meantime, watch for my pre-event and post-event stories on LinkedIn, Twitter, Google+, Customers 1st blog, and my blog. Please share with your networks – let’s keep the conversations going!

Thank you for following and engaging. I’m very excited about helping you prepare for the customer of the future!


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What Your Customers Say When You Don’t – or Won’t – Listen

Flickr_-_paul_bica_-_later_that_day___Photo by paul bica

As a guest blogger for this year’s Total Customer Experience Leaders Summit (TCEL), April 9-11 in Miami, Florida, I posted the article “What Your Customers Say When You Don’t – or Won’t – Listen” on the Customers 1st blog today.

This year’s Summit focuses on “Return on Relationships: Factoring Empathy into the Stakeholder Equation.” To learn more about the event and register, go to www.iirusa.com/totalcustomer.
Stay connected with TCEL:
  • twitter.com/TotalCustomer #TCEL14
  • linkedin.com/Total Customer Experience Leaders
  • facebook.com/TotalCustomer

What are your customers saying about your organization?


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Join Me for the Total Customer Experience Leaders Summit

TCELbannerImage from www.iirusa.com/totalcustomer

Join me April 9-11 in Miami, Fla. for the Total Customer Experience Leaders (TCEL) Summit sponsored by the Institute for International Research USA (IIR USA). I will be a guest blogger promoting this event and blogging before, during and after the event to share the highlights.

I’m excited that this year’s Summit focuses on the “Return on Relationships: Factoring Empathy into the Stakeholder Equation,” especially since showing empathy through strategic storytelling is the theme of my January, February and last week’s posts.

I encourage you to learn more about this event and to “discover the emotional drivers that are critical in creating an effective customer story.” Please share this information with those who might be interested in attending this event.

I will be posting daily during this timeframe to IIR’s Customers 1st blog and to Starry Blue Brilliance. Here are other ways to stay connected with this event:

  • twitter.com/TotalCustomer #TCEL14
  • linkedin.com/Total Customer Experience Leaders
  • facebook.com/TotalCustomer

Be sure to check it out!

In the meantime, watch for my pre-event posts on LinkedIn, Twitter, Google+, Customers 1st blog, and my blog, and please share with your networks. Let’s keep the conversations going!

Thank you very much for your continued support. I’m very excited about this opportunity!