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What’s Missing from Your Corporate Videos?

Flickr_-_paul_bica_-_skywalkPhoto by paul bica

Following up on last week’s post, How to Create Your New Slant on Corporate Videos, here is another example of a powerfully compelling video containing the one important element missing from many corporate videos: empathy.

Empathy: The Human Connection to Patient Care by Cleveland Clinic

You can also find The Cleveland Clinic video and an article about creating more empathy through video at

As you can see, making a difference in people’s lives builds trust and credibility and of course, creates a better world for all of us! Want to learn how? Check out In Video, Connecting is King, from, for some advice on how to get started.

How are you developing more empathy in your professional and personal lives?