Communicators know that effective communication delivers value to business in many tangible ways, but how can you show this value in a quantifiable way that is easy to understand?
Lorenzo Sierra of LoSierra Strategic Consulting, firstname.lastname@example.org, created a solution to this dilemma:
That is, the value of communication is equal to the costs plus the efforts of what you’re communicating to the power of perception.
This equation is further explained in the attached article from the June/July 2003 edition of IABC’s Communication World. Sierra’s Theory of Communicativity_IABC CW
This concept was also applied to calculating the value of total rewards communication as detailed in the attached article from WorldatWork’s 2004 edition of Workspan. Lorenzo Sierra_Workspan_0204
How can this equation be applied to show the value of communication at your organization?
Timing is everything, especially when planning to tell your organization’s story as it’s unfolding. To do this successfully, you must have a strategy.
The attached article by Gary F. Grates, “The Perfect Fit,” explains how to successfully tell your organization’s story in a cohesive and compelling way. This article originally appeared in IABC’s October-November 2003 Communication World. Perfect Fit_IABC article
Use the attached template to successfully identify, design and communicate the “Perfect Fit” strategy for your organization. perfectfit
What are some of the ways you share your organization’s story?
Before you can begin to manage your organization’s change efforts, you must first focus on the plan to make this change successful. The attached Change Management Planning Job Aid published by the American Society for Training & Development will help you design an effective change management strategy for your organization.
Change Management Job Aid Page 1
Change Management Job Aid Page 2