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Story Creating Tools Help You Build Meaningful Connections

Photo: BMW Welt, Munich, Germany. Diego Delso, Wikimedia Commons, License CC-BY-SA 3.0

Photo: BMW Welt, Munich, Germany. Diego Delso, Wikimedia Commons, License CC-BY-SA 3.0

We are the heroes of our own great stories. This Storytelling Job Aid published by the American Society for Training & Development can help you effectively identify, create, deliver and track your stories. Once you uncover and document key stories, they will become the heart and soul of your organization’s brand identity.

Communication expert Park Howell, http://parkhowell.com/, owner and chief storyteller of Park&Co, shares these additional resources to help you create powerful stories for meaningful connections: http://parkhowell.com/storytelling-for-green-advertising-marketing-and-sustainability/how-not-to-become-an-mba-zombie

What are some resources you’ve found helpful to effectively share your organization’s stories?

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What’s Your Story?

Photo: Macau Science Center, Macau, China. Diego Delso, Wikimedia Commons, License CC-BY-SA 3.0

Photo: Macau Science Center, Macau, China. Diego Delso, Wikimedia Commons, License CC-BY-SA 3.0

“After nourishment, shelter and companionship, stories are the thing we need most in the world.” – Philip Pullman, educator and writer, http://www.philip-pullman.com

Although storytelling is certainly not a new concept, it has emerged in recent years as the key to strategic communication programs. Many communication experts like Park Howell, http://parkhowell.com/, have learned how to successfully harness the power of a story for their organizations. For 18 years, Park has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ. He and the agency’s sustainable marketing work have been recognized in many publications.

In this video of Park’s presentation, AzBAS Presentation_Park Howell_Storytelling, you’ll learn how to tell compelling stories about your organization or brand. You’ll also learn something about your own life as Park describes “The Hero’s Journey” by the legendary mythologist, Joseph Campbell.

Everyone has a story to tell. What’s your story?