Starry Blue Brilliance

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Master Your Life’s Presentations

Boardwalk onto oceanPhoto: Skitterphoto.com

Is life a series of presentations to be mastered?

My friend and communication expert Paul Barton, ABC of Paul Barton Communications LLC, says that “all the world is a stage, and life is a series of presentations – networking, job interviews, pitching an idea to a client, even trying to get your colleague to try a new place for lunch – they are all persuasive presentations.”

As I started helping Paul to promote his upcoming July workshops, “How to Speak Up and Stand Out from the Crowd,” I’m learning more about public speaking and how it can improve not only your presentation skills, but also your networking and interpersonal skills.

Here are some great articles that discuss some of the same techniques that Paul teaches in his workshop:

Paul’s highly interactive workshop is about more than traditional public speaking. It’s geared toward everyday business situations with easy to remember tips, tricks and formulas to stand out from the crowd. Topics include:

  • Persuasive presentations to turn heads and win hearts.
  • Meaningful introductions to make a great first impression.
  • Powerful storytelling techniques to make a lasting impact.
  • Effective networking to be remembered.
  • Improved collaboration with co-workers and clients using active listening skills.

Put your public speaking fears in the rear-view mirror! Join me at Paul’s workshop on Wednesday, July 13 in Las Vegas, Nevada. Register here.

Paul will also present this workshop in Arizona next month:

To ensure personal attention, each workshop is limited to 12 people.

Learn a unique and fun approach to “owning the room” while mastering your life’s presentations. Register today!


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Giving Thanks for My Internal Branding Learning Adventure

FireSky Resort & Spa, Scottsdale, Arizona

Photo: FireSky Resort & Spa, Scottsdale, Arizona

I had an incredible week at FireSky Resort & Spa in Scottsdale, Arizona for a learning adventure at the Strategic Internal Branding Conference. #ALI_IntBranding

The best part of my adventure was spending time with people who valued collaboration and having fun! I’m grateful to everyone who shared their time, expertise and insights with me. Connecting with good people creates good energy! 🙂

I was especially happy to have met in person these collaboration experts featured on my blog in March and April:

A big thank you also to Michela Moe and Erin Sherwood of Advanced Learning Institute (ALI) for connecting us all together for this memorable adventure.

Although the conference is over, my adventure continues with sharing follow-up stories with you. Stay tuned!


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Brilliance@Work: Internal Communication Consultant and Author Paul Barton, ABC

Photo: James Lee, Chester, NH, USA

Photo: James Lee, Chester, NH, USA

Welcome to Brilliance@Work, a series of profiles about stellar collaboration professionals and their best practices at work.

Paul Barton, ABC

Paul Barton, ABC

Paul Barton, ABC is Principal Consultant, Paul Barton Communications LLC. He’s been passionate about connecting the minds of organizational leaders with the hearts of employees for more than 20 years.

After a successful career at six fast-growing brands including PetSmart and Hawaiian Airlines, Paul authored a book entitled Maximizing Internal Communication: Strategies to Turn Heads, Win Hearts, Engage Employees and Get Resultsand he launched his own consulting firm.

He’s a frequent speaker and workshop presenter on the topics of crisis communication, internal communication, and HR communication strategies. Paul also teaches courses in public speaking and business communication as an adjunct faculty member.

Paul is a long-time member of the International Association of Business Communicators (IABC) and has earned the association’s Accredited Business Communicator (ABC) designation.

Join Paul at the Advanced Learning Institute’s Strategic Internal Branding Conference, April 19-21 in Scottsdale, Arizona as he presents “Finding the Voice of Your Organization’s Brand.”

In the meantime, read on to learn more about Paul and his insights on winning the hearts of employees to enhance engagement and drive desired brand behavior.

Peggy L. Bieniek, ABC: What are you most interested in and speak most enthusiastically about?
Paul Barton, ABC: I believe employee communication is at the heart of every successful thing an organization does. That’s where my heart has always been. Whether it’s implementing a change initiative to increase customer satisfaction or productivity, recovering from a crisis, or working safer and more efficiently, it takes effective communication to make it all happen.

PLB: What are some of your past and current projects that you are most proud of?
PB: I’m most proud of projects that really move the needle for organizations and at the same time help to better the lives of employees – the well-being, 401(k) and safety campaigns, and the customer service and productivity initiatives. I’m also proud of helping struggling internal communication programs turn things around to be valued by their leaders and internal clients, and become a positive force for change within their organizations.

PLB: How does brand voice affect employee engagement?
PB: Credibility is the foundation of effective communication of all types, and that most certainly includes internal communication. We need to speak to employees in an authentic voice and treat them like valued business partners if we are to be successful. And we need to speak to employees in a tone that reflects the brand behavior we want them to live in their day-to-day interactions with customers. The objective third-party tone devoid of personality that we learned in journalism class to write newspaper articles doesn’t work to inspire Digital Age employees. Organizations have personalities, and personalities have voices.

PLB: What will people gain from attending the Strategic Internal Branding Conference?
PB: This topic is very much needed. People are looking for authentic brands that do the right thing and do right by their employees. If an organization focuses exclusively on external branding and neglects its internal audience, then day-to-day customer experiences won’t match the organization’s brand promise. When an organization’s “do” is misaligned with its “say,” brand promises become nothing more than discredited advertising slogans. Authentic brands are built from the inside out when employees consistently deliver the brand promise.

PLB: What is most important for people to understand from your conference presentation?
PB:
 Finding the most effective tone for your internal communication is crucial to driving brand behavior and employee engagement within your organization.

PLB: What is your contact information for questions, comments, ideas?
PB: My Twitter handle is @PaulBartonABC and my email is PaulBarton@Outlook.com. I look forward to talking internal comms with you!

Register for the Strategic Internal Branding Conference. Together we’ll learn about using authentic internal branding communications to create brand champions, build culture and engage employees to live and deliver on the brand promise.

Since I’m a conference supporter, just mention Starry Blue Brilliance when you register to receive a $200 discount. 🙂

Please share this information with your networks. The Twitter hashtag is #ALI_IntBranding.

 


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Celebrating One Year of Starry Blue Brilliance

1024px-Van_Gogh_from_Space*Photo: Van Gogh from Space, NASA Goddard Space Flight Center. Credit: USGS/NASA/Landsat 7, Creative Commons Attribution 2.0 Generic license.

Thanks to your encouragement and loyal readership, my website starrybluebrilliance.com turned 1 this week.

I started Starry Blue Brilliance one year ago as a resource for learning and sharing corporate communication best practices to help our businesses and organizations succeed.

With your support, it continues as a “masterpiece” in progress that we create together as shown by these stats:

  • 63 total posts
  • 405 subscribers
  • Viewed by 96 countries

and these comments:

“Peggy, when I met you several years ago I recognized you as a great mom to my student Chris, but also as someone who was a great communicator. I only learned later that it was in fact your career. When starrybluebrilliance.com was launched, I was blown away. As you remember, I recommended that you should not only be writing, but should be consulting to companies. Peggy, you are great. Let’s let the world know.” – Bill Bryson, retired businessman and teacher

“Thanks Peggy for continuing to provide such great info time after time. I don’t know how you do it! You’ve created a unique blog that is a must-read for communicators looking for insights and tips that are immediately useful. I especially appreciate the many templates and forms you’ve made available for download including the Storytelling Feedback Tools and the Perfect Fit questions. You always have great content, great links and great artwork. Congratulations! I’m looking forward to the next year. Keep it coming!”Paul Barton, ABC, Principal Consultant, Paul Barton Communications LLC

Thank you again for making this important milestone possible!

“Tell me a fact and I’ll learn. Tell me the truth and I’ll believe. But tell me  a story and it will live in my heart forever.” – Indian Proverb

*Photo description: In the style of Van Gogh’s painting Starry Night, massive congregations of greenish phytoplankton swirl in the dark water around Gotland, a Swedish island in the Baltic Sea. Phytoplankton are microscopic marine plants that form the first link in nearly all ocean food chains. Population explosions, or blooms, of phytoplankton, like the one shown here, occur when deep currents bring nutrients up to sunlit surface waters, fueling the growth and reproduction of these tiny plants. To learn more about the Landsat satellite, visit http://landsat.gsfc.nasa.gov/