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Create Your Organization’s Face with Visual Storytelling

Photo: Sculpture Per Adriano, work of Igor Mitoraj, Square of Isla de Madeira, Santa Cruz de Tenerife, Spain, Diego Delso, Wikimedia Commons, License CC-BY-SA 3.0

Photo: Sculpture Per Adriano, work of Igor Mitoraj, Square of Isla de Madeira, Santa Cruz de Tenerife, Spain, Diego Delso, Wikimedia Commons, License CC-BY-SA 3.0

“A good picture is equivalent to a good deed.” – Vincent Van Gogh (www.goodreads.com)

Artists know the value of creating compelling visuals to tell their stories. Communicators can use this same concept of visual storytelling to engage their audiences on a personal level.

This article from prnewsonline.com can help you get started on the road to “visual storytelling mastery:” http://www.prnewsonline.com/water-cooler/2013/10/29/6-tips-for-visual-storytelling-mastery/

If you take your own photos, you’ll want to read “Telling Stories” by Phil Douglis, ABC, IABC Fellow and a master of visual storytelling. In his article from IABC’s Communication World, Phil shows you how to engage your audiences and draw them into your story to help them develop a deeper understanding of your organization. For more inspiration on visual storytelling, check out Phil’s “cyberbook” of photo galleries at http://www.pbase.com/pnd1

How do you incorporate visual storytelling into your organizational communication?

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