Photo by paul bica

“Let’s not forget that the little emotions are the great captains of our lives and we obey them without realizing it.”  ― Vincent Van Gogh (www.goodreads.com)

Great storytelling evokes emotion. Using the power of storytelling, you can create emotionally compelling videos with equally compelling messages that will continue to resonate with your audiences and build brand loyalty.

This video is one of the best examples of storytelling I’ve seen:
http://publicwords.com/the-3-minute-storytelling-lesson-you-wont-forget/?goback=
This post on www.publicwords.com also provides tips on how to recreate the same “magic” for your videos.

Ready to learn more? Here are two articles from www.ragan.com to help get you started on creating your new slant on corporate videos:

• 20 Ideas for Your Next Corporate Video: http://www.ragan.com/Main/Articles/46963.aspx
• An A-to-Z Guide to Producing Internal Videos for Employees: http://www.ragan.com/Main/Articles/47562.aspx

What are some examples of highly effective corporate videos you’ve seen or created?