Starry Blue Brilliance

Masterpiece communications


Leave a comment

Begin with the End in Mind: Communication Measurement Best Practices

Photo: Chesapeake Finish Line Tower, commons.wikimedia.org

Photo: Chesapeake Finish Line Tower, commons.wikimedia.org

Begin 2014 with the end in mind. Every successful communication plan is supported by an effective measurement strategy. Here are the top posts on communication measurement you helped make successful in 2013:

1. Six Sigma Project Ideas for PR

2. Measure What Matters with a Communication Scorecard

3. How to Calculate the Value of Organizational Communication

4. Reflecting on the Right Questions for Your Readership Surveys

Thank you for your readership and support of sharing corporate communication best practices in 2013. As we continue to build on our collective masterpiece of Starry Blue Brilliance, I’m inspired by the words of Vincent Van Gogh: “I am seeking, I am striving, I am in it with all my heart.” (goodreads.com)

Have a very happy, healthy, prosperous and brilliant new year!

Advertisements


Leave a comment

Award-Winning Case Studies: Improving PR with Six Sigma

Photo: Sunset at Lake Success, Patrick Mackin

Photo: Sunset at Lake Success, Patrick Mackin

As a follow-up to last month’s post, “Six Sigma Project Ideas for PR,” here are two recent award-winning case studies provided by Mark Weiner, CEO of PRIME Research, weiner@prime-research.com.

2013_PR Platinum Award_Best Research, 2012 CMS Open Enrollment Research Program_case study

Mark shows that research-based PR requires discipline and focused application from Six Sigma thinking. These case studies demonstrate positive business outcomes, reduced waste and greater efficiencies.

What are some examples you’d like to share?


2 Comments

Six Sigma Project Ideas for PR

Six Sigma

What is Six Sigma and how can it help you improve your organization’s communication processes?

According to www.isixsigma.com, “Six Sigma is a disciplined, data-driven approach and methodology for eliminating defects in any process – from manufacturing to transactional and from product to service.”

I earned my Six Sigma Green Belt certification in 2004 by improving our employee newsletter. Six Sigma can be applied to all of your communication processes to help improve costs, engagement and productivity.

If you’re looking for ways to improve your public relations efforts, here is a list of “Six Sigma Project Ideas for PR” created by Mark Weiner, CEO of PRIME Research, weiner@prime-research.com

This list was published in IABC’s January/February 2004 Communication World. See attached article.
Six Sigma PR_IABC_CW 2004.

Six Sigma Project Ideas for PR

  • Reduce time for press release approval.
  • Improve media targeting (identify media that have proven reach among your target audience).
  • Assess journalists’ preference and satisfaction with current PR initiatives.
  • Assess “internal client” preferences and satisfaction with current PR initiatives.
  • Improve the ratio of releases sent versus releases used.
  • Improve the ratio of placements featuring critical messages.
  • Improve the ratio of placements featuring a company spokesperson.
  • Improve the ratio of stories featuring visuals or graphics.
  • Improve the ratio of stories that are either exclusives or feature-length.
  • Improve the ROI of events and event sponsorships.
  • For agencies, improve percentage of billable hours.

How do you use Six Sigma principles to improve communication processes at your organization?