Welcome to Brilliance@Work, a series of profiles about stellar collaboration professionals and their best practices at work.

Rocky Walls is the man behind the wheel on the 12 Stars Media bus. When he’s not working alongside fellow 12 Stars team members, he’s consulting one-on-one with companies about using video in their marketing and communication plans or engaging rooms full of communicators by speaking in places like Microsoft HQ or Walt Disney World.

Join Rocky at the Advanced Learning Institute’s Strategic Internal Branding Conference, April 19-21 in Scottsdale, Arizona as he presents “Using Storytelling and Video to Strengthen Your Internal Brand Campaigns to Inform and Inspire Employees to Live Your Brand.”

In the meantime, read on to learn more about Rocky and his insights on effective video storytelling.

Peggy L. Bieniek, ABC: What are you most interested in and speak most enthusiastically about?
Rocky Walls: I love presenting to marketers and communicators about the simplicity of discovering and sharing the passion and drive that already exists within their organization. One of my favorite words is “entelechy,” which means “the realization of potential.” We spend a lot of energy trying to create engaging stories and inspiring messages, when most of the best ones are right under our noses all the time.

PB: What are some of your past and current projects that you are most proud of?
RW: We just recently (within the last two weeks) finished a multi-part series of videos for an enterprise organization to use in promoting their new global employee recognition program. It was so exciting to capture the excitement of employees around the world. The pride they had in their organization and their colleagues could be seen in every smile.

PB: How does video strengthen your internal branding efforts?
RW: At our organization, 12 Stars media, we have a culture of “always on” and it’s never unexpected when someone pulls out their smartphone to ask you some questions or ask you to share a little about what you are excited to work on today. I think that’s what makes our brand so approachable. We live it every day and prove it with video.

PB: What will people gain from attending the Strategic Internal Branding Conference?
RW: This conference will not only be an opportunity to learn from industry-leading practitioners but, perhaps more importantly, it will be an opportunity to build connections that last well beyond the conference itself. I am still talking regularly with connections I made at Advanced Learning Institute conferences last year.

PB: What is most important for people to understand from your conference workshop?
RW: My conference workshop will probably be one of the most hands-on video training experiences many attendees have had. We will talk about practical, put-it-into-practice-today tips for recording better smartphone video. But we won’t just talk about it; we will actually record video during the workshop and attendees will be provided with real-time feedback. It will be a lot of fun!

PB: What is your contact information for questions, comments, ideas?
RW: I can be reached most quickly and easily on Twitter. Send me a tweet at @RockyWalls anytime.

Register for the Strategic Internal Branding Conference. Together we’ll learn about using authentic internal branding communications to create brand champions, build culture and engage employees to live and deliver on the brand promise.

Since I’m a conference supporter, just mention Starry Blue Brilliance when you register to receive a $200 discount. 🙂

Please share this information with your networks. The Twitter hashtag is #ALI_IntBranding.