Timing is everything, especially when planning to tell your organization’s story as it’s unfolding. To do this successfully, you must have a strategy.

The attached article by Gary F. Grates, “The Perfect Fit,” explains how to successfully tell your organization’s story in a cohesive and compelling way. This article originally appeared in IABC’s October-November 2003 Communication World. Perfect Fit_IABC article

Use the attached template to successfully identify, design and communicate the “Perfect Fit” strategy for your organization. perfectfit

What are some of the ways you share your organization’s story?