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Show Me the Story

Roy_Thomson_Hall_Toronto_(1)

Photo by paul bica

Great stories are seen, not just heard, as they evoke emotion and incite action. To learn more about engaging your audiences on a personal level, check out “Create Your Organization’s Face with Visual Storytelling.”

In addition, these resources will show (and not just tell) you why storytelling is important to your organization’s success.

How are you using visuals to tell your organization’s story?

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Create Your Organization’s Face with Visual Storytelling

Photo: Sculpture Per Adriano, work of Igor Mitoraj, Square of Isla de Madeira, Santa Cruz de Tenerife, Spain, Diego Delso, Wikimedia Commons, License CC-BY-SA 3.0

Photo: Sculpture Per Adriano, work of Igor Mitoraj, Square of Isla de Madeira, Santa Cruz de Tenerife, Spain, Diego Delso, Wikimedia Commons, License CC-BY-SA 3.0

“A good picture is equivalent to a good deed.” – Vincent Van Gogh (www.goodreads.com)

Artists know the value of creating compelling visuals to tell their stories. Communicators can use this same concept of visual storytelling to engage their audiences on a personal level.

This article from prnewsonline.com can help you get started on the road to “visual storytelling mastery:” http://www.prnewsonline.com/water-cooler/2013/10/29/6-tips-for-visual-storytelling-mastery/

If you take your own photos, you’ll want to read “Telling Stories” by Phil Douglis, ABC, IABC Fellow and a master of visual storytelling. In his article from IABC’s Communication World, Phil shows you how to engage your audiences and draw them into your story to help them develop a deeper understanding of your organization. For more inspiration on visual storytelling, check out Phil’s “cyberbook” of photo galleries at http://www.pbase.com/pnd1

How do you incorporate visual storytelling into your organizational communication?