This is an enlightening concept discussed during a storytelling workshop presented by William Greenwald, Founder and Chief Neuroleaderologist, Windsor Leadership Group, at this month’s Media Insights & Engagement Conference.

It should be a “no-brainer” to use common sense. But it’s obvious that’s not what’s happening. See what I mean as you read about these media trends. How could common sense be applied to resolve each of these challenges?

• “The Human Element of Growing Your Business”
• “How the Social TV Landscape is Evolving”
• “TV’s Transformation – Revolution or Reinvention?”
• “What Did We Learn About TV in 2015?”

To be successful in our personal and professional lives, we must use common sense, especially as it relates to human interaction and relationship building. We must give meaning to our content to foster understanding.

After all, isn’t that common sense?