Year: 2018
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Elizabeth Sloan explores the notion of emotion and its role in creating meaningful brand experiences. In this Brilliance@Work profile, she shares perspectives on emotional connection,…
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Jen Handley explores the power of fandom and what brands can learn from passionate communities. In this Brilliance@Work profile, she shares insights on audience engagement,…
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Rachel Lorraine shares how Pizza Hut approaches customer success through digital strategy, pricing, and research. In this Brilliance@Work profile, she explores UX testing and a…
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Emily Higgins and Amy Shea share how thoughtful brand experiences can create memories. In this Brilliance@Work profile, they explore creativity, design, storytelling, and customer experience,…
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Terrae Schroeder explores lean innovation and how organizations can improve by learning quickly, testing ideas, and focusing on what creates value. In this Brilliance@Work profile,…
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Reed Cundiff explores how corporate research can reveal insights that help organizations understand customers, markets, and emerging opportunities. In this Brilliance@Work profile, Microsoft’s research leader…