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Blogging

• Blog Inc. by Joy Deangdeelert Cho

Branding/Marketing

• A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century by Scott Bedbury with Stephen Fenichell
• All Marketers Are Liars by Seth Godin
• Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements by Robbin Phillips, Greg Cordell, Geno Church and Spike Jones
• The Origin of Brands by Al & Laura Ries
• Positioning: The Battle for Your Mind by Al Ries and Jack Trout
• Pour Your Heart Into It by Howard Schultz and Dori Jones Yang

Communication Planning

• Managing the Communication Function by Diane Gayeski, Ph.D.

Communication Theory

• Understanding Media: The Extensions of Man by Marshall McLuhan

Creative Thinking

• Hyperthinking by Philip Weiss
• Mind Mapping for Dummies by Florian Rustler
• Six Thinking Hats by Edward de Bono
• Word Craft by Alex Frankel

Customer Service

• Be Our Guest: Perfecting the Art of Customer Service by Disney Institute

Data Visualization

• Envisioning Information by Edward Tufte

Employee Engagement

• Maximizing Internal Communication: Strategies to Turn Heads, Win Hearts, Engage Employees and Get Results by Paul Barton, ABC
• Punching In: The Unauthorized Adventures of a Front-Line Employee by Alex Frankel

Innovation

• Midnight Lunch: The 4 Phases of Team Collaboration Success from Thomas Edison’s Lab by Sarah Miller Caldicott

Learning/Brain Research

• Brain Rules: 12 Principles for Surviving and Thriving at Work, Home and School by John Medina
• Distracted by Maggie Jackson

Six Sigma

• The Six Sigma Way: How GE, Motorola, and Other Top Companies are Honing Their Performance by Peter S. Pande, Robert P. Neuman and Roland R. Cavanagh

Social Media

• The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick
• Republic: How Social Media Drives Us to be Human 1.0 in a Web 2.0 World, and What it Means for Business, Politics and the Rest of Us by Angelo Fernando

Storytelling

• StoryBranding: Creating Standout Brands Through the Power of Story by Jim Signorelli

Writing/Blogging

• Born to Blog: Building Your Blog for Personal and Business Success Once Post at a Time by Mark W. Schaefer and Standford A. Smith