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How to Speak Up and Stand Out from the Crowd

Paul Barton Stand Up and Speak Out“My view is that all the world is a stage, and life is a series of presentations – networking, job interviews, pitching an idea to a client, even something like trying to get your colleague to try a new place for lunch – they are all persuasive presentations.” – Paul Barton, ABC, business communication expert, instructor, author

For many of us, persuading others through public speaking is a big challenge to overcome. But once you do, you’re on the road to success in your personal and professional life. Improving your public speaking skills also improves your presentation, networking and interpersonal skills.

I’m taking this advice to heart by supporting my friend and fellow collaborator, Paul Barton, ABC, in his efforts to help everyone, “put the fear of public speaking in your rear-view mirror!”

I encourage you to join me in attending Paul’s workshop, “Speak Up and Stand Out: 5 Powerful Ways to Present Yourself with Presence and Poise” on Wednesday, July 13, in Las Vegas, Nevada.

During this highly interactive workshop, you’ll discover how to:

  • Deliver persuasive presentations that turn heads and win hearts
  • Introduce yourself and make a great first impression
  • Use storytelling techniques to make a lasting impact
  • Network effectively and be remembered
  • Collaborate more effectively with co-workers and clients using active listening skills

Be better prepared for your next presentation or networking opportunity. Register today!

In the meantime, read on to learn more about Paul and how his workshop can help you stand out from the crowd as an effective presenter and connector:

Peggy L. Bieniek, ABC: How is this workshop unique from other public speaking workshops?
Paul Barton, ABC: This workshop is about much more than traditional public speaking. My view is that all the world is a stage, and life is a series of presentations – networking, job interviews, pitching an idea to a client, even something like trying to get your colleague to try a new place for lunch – they are all persuasive presentations. So this workshop is geared to everyday business situations, and it provides attendees with skills they can use on the job and in their daily lives to stand out from the crowd.

Most people have never been taught how to:

  • Introduce themselves to stand out from the crowd
  • Tell a succinct story that is memorable
  • Listen to really understand and ensure people feel heard
  • Properly exchange a business card
  • Shake hands to make a lasting impression

This workshop is not a PowerPoint lecture. It’s highly interactive. I present simple, common sense tips, tricks and formulas, and then we put them into practice. Attendees are up out of their chairs and on their feet, working in groups, role-playing and receiving personal coaching much of the time. It’s really a lot of fun!

PLB: What are the biggest challenges people face in public speaking?
PB: The single biggest challenge for most people is overcoming the nervous jitters. The other major challenge many people face is organizing a presentation coherently so they don’t sound like they are just rambling.

PLB: How does your workshop help people overcome these challenges?
PB: In the workshop I provide simple, but strong techniques attendees can use to redirect nervous energy and overcome their fear. I teach them how to “own the room” so they are the host and the audience are the guests, instead of the other way around.

Regarding the organization of a talk, I present several techniques to add “verbal signposts” to a presentation and a great template that can be adapted to give a clear structure to any topic resulting in a powerful persuasive presentation.

PLB: Do people need to change who they are to become better speakers?
PB: We don’t try to change people into being someone they aren’t. That doesn’t work for in the long run. We don’t count “ahs” and “ums.” Instead, we focus on who they really are and then help them become more of it.

People don’t stand awkwardly and show nervous twitches when they are talking with their friends or family. I help them discover how to be comfortable in all situations and develop habits that will allow them to be effective speakers.

PLB: What was the inspiration for the creation of this workshop?
PB: I teach college courses in business communication and public speaking as an adjunct instructor. I developed a curriculum aimed at helping people tackle real world experiences, and I saw how the students responded to the coaching and role-playing exercises. Many have told me months later that they still remember and use the formulas I taught them.

Every student has left my class with more confidence than when they came in, and in some cases the skills the students have learned have changed their lives. Some of the students I’ve taught have had speech impediments, but discovered they can still be effective presenters.

The students amaze and inspire me every day, so I decided to offer some of the techniques I’ve developed for my classes into a six-hour course to help others discover how to be more effective presenters.

PLB: What will people gain from attending this workshop?
PB: Attendees will acquire greater self-confidence, expand their comfort zones and discover how to deliver with presence and poise. They will come away with easy-to-remember tips, tricks and formulas to tackle real world situations. They will become better listeners and more persuasive presenters. Everyone communicates, but not everyone connects. With a little training, everyone can learn how to speak up and stand out from the crowd.

About the presenter:

Paul Barton, ABC

Paul Barton, ABC

Paul Barton, ABC is Principal Consultant, Paul Barton Communications LLC. He’s been passionate about connecting the minds of organizational leaders with the hearts of employees for more than 20 years.

After a successful career at six fast-growing brands including PetSmart and Hawaiian Airlines, Paul authored a book entitled Maximizing Internal Communication: Strategies to Turn Heads, Win Hearts, Engage Employees and Get Resultsand he launched his own consulting firm.

He’s a frequent speaker and workshop presenter on the topics of crisis communication, internal communication, and HR communication strategies. Paul also teaches courses in public speaking and business communication as an adjunct faculty member.

Paul is a long-time member of the International Association of Business Communicators (IABC) and has earned the association’s Accredited Business Communicator (ABC) designation.


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Brilliance@Work and the Stars Who Make it Happen: Consultant and Author Paul Barton, ABC

Photo: James Lee, Chester, NH, USA

Photo: James Lee, Chester, NH, USA

Welcome to Brilliance@Work, a new series of profiles about stellar communication professionals and their best practices at work.

Paul Barton, ABC

Paul Barton, ABC

Veteran communicator Paul Barton, ABC of Paul Barton Communications, LLC, specializes in internal communication and has helped organizations communicate effectively with employees for over 20 years. Paul has led employee communications at Arizona Public Service, Phelps Dodge, America West Airlines, PetSmart and Hawaiian Airlines.

Since we last caught up with Paul in March, he has published his book, Maximizing Internal Communication: Strategies to Turn Heads, Win Hearts, Engage Employees and Get Ret Results, available now on Amazon.com and PaulBartonABC.com, and available soon on Amazon Kindle and iBook.

You can also meet Paul and learn more about his internal communication strategies at his book signing party on Tuesday, Aug. 19, 6-8 p.m. at the Phoenix Central Library, 1221 N. Central Ave., 4th Floor Lecture Hall in Phoenix, Ariz. Paul will share his insights on employee communication and sign copies of his new book. The ticket price includes a copy of his book. Refreshments will be served and lots of prize drawings will be held.

In the meantime, read on as Paul shares his insights about writing his new book and how it can help your organization implement best practices to boost employee engagement.

Peggy Bieniek, ABC: How did you come up with the title for your book?

Paul Barton, ABC: It was a collaborative effort with my publisher. We wanted the main title (Maximizing Internal Communication) to speak to the head, and the subtitle (Strategies to Turn Heads, Win Hearts, Engage Employees and Get Results) to speak more to the heart of my audience. Winning heads and hearts is a theme carried throughout the book. The tagline is about the practical things (Tools, Templates and Proven Practices) the audience can start using right away. The title and subtitle are depicted on the cover in talk balloons, and they are interlocking to symbolize that we need to be sending meaningful messages and simultaneously obtaining meaningful feedback. As pointed out in the book, two monologues don’t make a dialogue.

Peggy: What is the main message you want your readers to understand?
Paul: Employees are an organization’s most important audience, and great internal communication is the key to employee engagement and sustained business success. I also want employee communication professionals to understand that what we do is important not only for the business, but for employees. We help to enrich the lives of employees and their families. What we do is a noble profession, and we should be proud of what we do.

Peggy: What kind of research did you do for this book?
Paul: This book is primarily about the strategies and techniques I learned from my mentors and colleagues over my 20-year career in internal communication at five fast-growing corporations. I was extremely fortunate to work alongside some of the best and brightest in the business, and to have led some incredibly interesting large-scale projects: first-ever intranet and social media platform launches, building an internal team from inception to implementation, a 401(k) conversion, a large safety initiative, major operational performance and customer service initiatives, crisis preparation, implementation of a full flexible benefits plan, mergers, acquisitions, and re-organizations. I supplemented my on-the-job experience by reading a lot of research papers and several books, and I conducted several telephone interviews with subject matter experts.

Peggy: What did you learn from writing this book?
Paul: This book allowed me to organize my thoughts in great detail and clearly articulate the communication philosophies I have forged over the years. One of the things that stood out was how much my approach seeks to win over hearts as well as minds. I have always known it that was a part of it, but I didn’t realize to what extent until I conducted research from change experts like Alan Weiss and John Kotter and completed my book.

Peggy: What are your goals and intentions for this book?
Paul: My goal is to inspire internal communicators to take their organizations to higher levels and to help them get there with this book serving as a roadmap to success. This book provides tools that communication professionals can start using immediately to get things headed in the right direction, and there are solid methodologies that will help them to sustain their efforts and build a solid internal communication function.

Peggy: What makes your book stand out from the crowd?
Paul: The approaches in this book were forged on the job over a 20-year period in multiple industries to handle a wide range of communication challenges. I think the blend of deep-thinking philosophies and proven practices from someone who’s been in the trenches make this book unique.

Peggy: What is the biggest thing that people THINK they know about employee communication, that isn’t so?
Paul: The single biggest problem in employee communication is the assumption that because communications are going out, that messages are getting through. Employees are drowning in a sea of information, but they are thirsting for clarity and purpose.

Peggy: What is the most important thing that people DON’T know about employee communication that they need to know?
Paul: Research consistently shows that the better an organization is at communicating with its employees, the more profitable an organization becomes. There’s a direct correlation. Organizations that understand this have a competitive advantage over those who fail to give their internal communicators the resources and autonomy they need to get the job done.

Peggy: What is your contact information for questions, comments and ideas?
Paul: You can connect with me in a variety of ways. My website is http://www.paulbartonabc.com, my business Facebook page is http://www.facebook.com/PaulBartonCommunicationsLLC, my Twitter handle is @PaulBartonABC, my LinkedIn profile is http://www.linkedin.com/in/paulbartonabc and my Google Plus profile is https://plus.google.com/+PaulBartonABC/posts. I look forward to talking internal comms with you!

What are your ideas for topics or people to be featured in upcoming profiles?