An effective measurement method supports a successful communication program. A communication scorecard can help you efficiently measure, track and show the results of your communication efforts.
For many years, I’ve used a highly successful measurement method and communication scorecard developed by Bill Quirke, Managing Director of Synopsis, at www.synopsisonline.com.
The attached slides from his presentation, “Gaining Bottom Line Impact from the Communication Audit” explain this method. I am grateful to Bill for giving his approval to share this information with you. Be sure to check out the chapter on measurement in his book “Making the Connections: Using Internal Communication to Turn Strategy into Action.”
I developed the attached communication scorecard (modeled after Bill’s template in the last slide of his presentation) for measuring the effectiveness of our integration communication program following an acquisition.
What are some of the ways you measure your communication programs?