Starry Blue Brilliance

Masterpiece communications

Measure What Matters with a Communication Scorecard

1 Comment

An effective measurement method supports a successful communication program. A communication scorecard can help you efficiently measure, track and show the results of your communication efforts.

For many years, I’ve used a highly successful measurement method and communication scorecard developed by Bill Quirke, Managing Director of Synopsis, at www.synopsisonline.com.

The attached slides from his presentation, “Gaining Bottom Line Impact from the Communication Audit” explain this method. I am grateful to Bill for giving his approval to share this information with you. Be sure to check out the chapter on measurement in his book “Making the Connections: Using Internal Communication to Turn Strategy into Action.”

Communication Measurement_Bill Quirke

I developed the attached communication scorecard (modeled after Bill’s template in the last slide of his presentation) for measuring the effectiveness of our integration communication program following an acquisition.

Integration Communication Scorecard_Peggy Bieniek ABC

What are some of the ways you measure your communication programs?

Advertisements

Author: plbieniekabc

I'm dedicated to growing your business legacy through strategic planning, collaborative brand building, and multi-media content creation and marketing. I'm an Accredited Business Communicator with 20 years of experience in creating best practice communication programs for corporate environments. My diverse industry expertise includes real estate, relocation, financial services, healthcare, manufacturing, automotive, IT, casino, and tourism/travel/hospitality. Contact me to create masterpiece communications for lasting impressions.

One thought on “Measure What Matters with a Communication Scorecard

  1. Pingback: Begin with the End in Mind: Communication Measurement Best Practices | Starry Blue Brilliance

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s