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How to Calculate the Value of Organizational Communication

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© Jorge Royan / http://www.royan.com.ar / CC-BY-SA-3.0

© Jorge Royan / http://www.royan.com.ar / CC-BY-SA-3.0

Communicators know that effective communication delivers value to business in many tangible ways, but how can you show this value in a quantifiable way that is easy to understand?

Lorenzo Sierra of LoSierra Strategic Consulting, lorenzo@losierra.com, created a solution to this dilemma:

V=(c+e)p

That is, the value of communication is equal to the costs plus the efforts of what you’re communicating to the power of perception.

This equation is further explained in the attached article from the June/July 2003 edition of IABC’s Communication World. Sierra’s Theory of Communicativity_IABC CW

This concept was also applied to calculating the value of total rewards communication as detailed in the attached article from WorldatWork’s 2004 edition of Workspan. Lorenzo Sierra_Workspan_0204

How can this equation be applied to show the value of communication at your organization?

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Author: plbieniekabc

I'm dedicated to growing your business legacy through strategic planning, collaborative brand building, and multi-media content creation and marketing. I'm an Accredited Business Communicator with 20 years of experience in creating best practice communication programs for corporate environments. My diverse industry expertise includes real estate, relocation, financial services, healthcare, manufacturing, automotive, IT, casino, and tourism/travel/hospitality. Contact me to create masterpiece communications for lasting impressions.

One thought on “How to Calculate the Value of Organizational Communication

  1. Pingback: Begin with the End in Mind: Communication Measurement Best Practices | Starry Blue Brilliance

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