Photo: Sunset at Lake Success, Patrick Mackin
As a follow-up to last month’s post, “Six Sigma Project Ideas for PR,” here are two recent award-winning case studies provided by Mark Weiner, CEO of PRIME Research, weiner@prime-research.com.
2013_PR Platinum Award_Best Research, 2012 CMS Open Enrollment Research Program_case study
Mark shows that research-based PR requires discipline and focused application from Six Sigma thinking. These case studies demonstrate positive business outcomes, reduced waste and greater efficiencies.
What are some examples you’d like to share?
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