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Masterpiece communications

Kick off 2014 with Strategic Storytelling

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Photo: Jon Sullivan

Photo: Fireworks, Jon Sullivan

2014 promises to be a brilliant new year for learning, sharing and implementing best practices in communication. Each month, we’ll focus on a different topic to support your continued quest for timely, relevant and successful communication programs.

January’s topic is storytelling. This week, you’ll learn how to kick your internal communication program into high gear this year through the use of strategic storytelling.

Speaker, trainer and speaking coach Doug Stevenson,, explains how internal communication becomes more memorable through the use of storytelling and shares his “Nine Steps of Story Structure” in this article from IABC’s CW Bulletin:

As you’re getting started with your storytelling strategy, keep in mind that “the beginning is perhaps more difficult than anything else, but keep heart, it will turn out all right.”  – Vincent Van Gogh (

Here’s to you and your success in 2014!


Author: plbieniekabc

I'm dedicated to growing your business legacy through strategic planning, collaborative brand building, and multi-media content creation and marketing. Contact me to create masterpiece communications for lasting impressions.

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