“Miami is nothing like me, and that’s why I need to be here – it’s the opposite.” – Iggy Pop, American musician

Miami is nothing like me either. What drew me to Miami this month was not only its endless beaches and vibrant culture, but also the Total CX Leaders Conference.

It’s my second year attending and blogging for this high-engagement Customer Experience (CX) conference. It was an eye-opening event for learning how to “link data-driven behavior to business results, design next generation customer experiences, and measure the impact of customer programs.”

Here are highlights of four Total CX Leaders Conference sessions:

• “How to Successfully Transition to an Omni-Channel Culture”
• “How Your Customers Can Drive Innovation that Delivers Growth”
• “Best Practice Frameworks for Customer Experience Practitioners”
• “Map Your Customers’ Experiences – One Sticky Note at a Time”

Stay tuned for more Total CX Conference highlights.

Thanks to Rachel McDonald, Senior Conference Producer and Amanda Ciccatelli, Social Media Strategist for inviting me to Total CX and for producing and promoting an outstanding conference.

Special thanks to my wonderful friends Gustavo and Betty Higuera for their generous hospitality.