What happens behind the scenes to inspire a successful internal branding learning adventure?
Find out now what it’s like to attend an Advanced Learning Institute (ALI) event.
You can also view this video on YouTube at https://www.youtube.com/watch?v=wU7q_KvQVkw&feature=youtu.be
In addition, Rocky shares his insights on how 12 Stars Media brings stories to life with the people who live it.
Peggy L. Bieniek, ABC: What aspect of ALI’s Strategic Internal Branding conference was the most rewarding for you and your team?
Rocky Walls: ALI conferences provide the best environment of any conference for connecting with fellow attendees. The casual atmosphere and single-track structure helps everyone get to know one another so much better.
PB: What was the creative process you followed to create this video?
RW: For this video, we set out to help viewers feel what it’s like to be at an ALI event. We wanted it to be fast-paced and energetic, but still have some sound bites from attendees. So, we recorded several quick comments, but never showed the people saying them – this helped keep the pace moving along and helped us say a lot more in a short video.
PB: How is your company culture reflected in the videos you create?
RW: We have one core belief – that people need connections, and the best connections come from communication that’s real and simple. So, in our work we strive to make sure our videos connect people – connect people to other people, connect people to information or answers to their questions, and connect people to stories that inspire them.
PB: What is the most important aspect of the client relationship during the production process?
RW: At 12 Stars Media, we call our clients “producers” because, just like in Hollywood, they are the ones who start with a vision and see it through to the end. We’re here to provide all the expertise to help them get there, but every video needs a producer to keep it on track and to make sure it connects people the way the producer envisions.
Thanks to Rocky Walls and his team for their insights and inspiration. 🙂
Looking for a video production company that truly inspires great results? Check out 12 Stars Media at http://12starsmedia.com/