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“For when ideas flutter in haze, we collaborate without notice and collect them as butterflies only to set them free into the world.” – Shawn Lukas, goodreads.com

How well does your organization promote an environment of collaboration?

How important is sustainable business success to your organization?

When considering the answers to these questions, you’ll soon realize that collaboration matters more than you realize.

In “Transforming Internal Collaboration for the Digital Economy” by Phase 2 Technology, we learn that “Forrester Research highlights the need to harness big data, transform customer experience, leverage cloud-based innovation, and embrace the mobile mind-shift. Unfortunately, many organizations that have successfully adopted Forrester’s principles still fail to follow through on an indispensable aspect of digital transformation: internal reorganization paired with technology modernization.”

So, how does an organization successfully achieve this “indispensable aspect of digital transformation?” Through collaboration.

But this can only happen when an organization has a culture that promotes respect, trust and care. I talk more about this in “How Thought Leaders Can Thoughtfully Lead Collaborative Company Cultures.”

Organizations with collaborative cultures are also more receptive to innovation and transformation, which are necessary for sustainable business success.

Now, aren’t you glad I asked?