“A good picture is equivalent to a good deed.” – Vincent Van Gogh (www.goodreads.com)
Artists know the value of creating compelling visuals to tell their stories. Communicators can use this same concept of visual storytelling to engage their audiences on a personal level.
This article from prnewsonline.com can help you get started on the road to “visual storytelling mastery:” http://www.prnewsonline.com/water-cooler/2013/10/29/6-tips-for-visual-storytelling-mastery/
If you take your own photos, you’ll want to read “Telling Stories” by Phil Douglis, ABC, IABC Fellow and a master of visual storytelling. In his article from IABC’s Communication World, Phil shows you how to engage your audiences and draw them into your story to help them develop a deeper understanding of your organization. For more inspiration on visual storytelling, check out Phil’s “cyberbook” of photo galleries at http://www.pbase.com/pnd1
How do you incorporate visual storytelling into your organizational communication?
January 27, 2014 at 11:16 am
One of the reasons I believe photos are so powerful is that they draw upon the readers emotions, which I contend is more important than appealing to their logic when trying to persuade readers to action.
January 27, 2014 at 2:19 pm
Absolutely! In late February, I’ll publish a post about the revised edition of StoryBranding by Jim Signorelli, a must-read book about “creating standout brands through the power of story.” Jim tells us that “stories stimulate and resonate by inviting us to acknowledge beliefs that are already in place. They do this by fascinating us with identifiable characters and by inviting us to empathize with them.” Thanks for sharing in the discussion!
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